How to Do Brand Building through Blogging?

Jun 3, 2013
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There is an ocean of marketers selling their product. In such case what is it in you that will let the consumer to buy from you. What is it in you that set you apart in the crowd? One good way to bring the difference and maintain your individuality is to get a blog and provide consumers with fresh, immaculate and useful information. Consumers are looking for the information, identify with this need of your consumer and provide them with the respective content or say the information to help them resolve their concern.

Here we are going to discuss about some real effective ways in order get your branding done through blogging.

1. Visual blueprint

By visual blueprint we don’t mean here is to add as much as visuals as possible in the blog as blog is all about content but then its manifestation does matters as in how is it presented. Think about the mood of your blog and mood of the design to that blog. See if they are consistent. Make sure the color contrast that you have is perfect according to the blog. Well! The bottom line is that you need to care about the design of the blog if that goes well with the content that you have.

2. Advertisements should suit the blog

See the advertisement on your blog should go well with its content. It should not happen that you are advertising about footwear and the content on the blog is about travelling because obviously someone who is reading the blog on traveling is interested for the given time period in travelling and not footwear. However, sometimes they might go ahead and click on your add of footwear by fluke that does not mean the ads suits the content. If you are in travelling business assume that your audience is interested in travelling and present and ad related to traveling and not anything else.

3. Stick to the target

Once you have achieved success in the blog you are running you might want to expand you blog out to other things you are interested in and in fact you can go ahead with it however make sure those other things are related to your primary content on the blog. Somebody dealing with electronics is launching a video game still sounds better but that somebody is selling a perfume or a cream does not sound good especially in context to the content of the blog. So, don’t just start blogging about outwardly random things as those things might not have any business being on the same blog.

4. Like correlated links

This one is also very important to create a list of links to sites that you like and are related to your business and its offerings; in a way stick to your target and the subject matter while doing so. Not just that make sure the tone of your blog matches to the tone of the site that you like. For instance, if your posts are radical and mutinous try to find radical and mutinous sites that fit in your world. You are liking a page just because you want to enhance your offering so ensure that you are doing what you need and not just wasting your time by just randomly liking anything that comes your way.


5. Get Personal

Blogs are a wonderful way to start a conversation with your customer. Tell them about your success and even failure stories. Let them know what’s behind the scene of your company; include your photos or videos if possible, let them know who is the person behind your blogs for them to identify with. This is how you can create emotional connection to your brand and give your customers a reason to come back.

These were few tips to do brand building through blogging. Blogs are a wonderful way to establish an everlasting relationship with your consumer. Be a smart worker rather being simply a hard worker. You are creating blogs everyday and putting in a lot of effort but think once whether you are wasting time or really bringing some business to your company by blogging. Blogging is important but how to go about it is rather more important. Hence stick to the guidelines that we have discussed just now and use blogs to enhance your brand building

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