Google, a name people trust and rely on to accomplish a number of things in their lives, will remain unsurpassed as the world’s number one search engine. Also, known as the common man’s search engine, Google with its ever-progressing updates and algorithms has made the search more users friendly and authentic. Now, talking about Google advertising as in why is it so beneficial, the first reason remains the same and it is the Google’s efficiency in fulfilling the varied requirements of the people.
There are so many other reasons as to why should you invest in Google advertising. Let’s go through five very basics of them.
1) A small initial investment would do
2) Can target the traffic
3) Can test Marketing campaigns
Google advertising allows you to test different types of ads for different keywords. Suppose if a certain ad campaign fails, you can use a different campaign with a different title line and description. For instance, you can carry out your first marketing campaign using exact match keywords and then a phrase match and so on. You don’t need to pay anything extra for testing marketing campaigns as many times as you want. Not just that, even when it comes to bidding on the keywords. You can bid high for good performing keywords and lower for low performing keywords and can even remove the keywords if find them not to be performing well. Such flexibility in a marketing campaigns serves as a major plus point for using Google advertising.
4) Get suggestions about high volume keywords
Apart from displaying your ads, Google helps with a lot of other things such as suggesting high volume keywords for an ad campaign that will help you with better conversions and better sales. As far as high volume keywords are concerned, they are the keywords searched the most. So if you include them in your ads, its title lines and descriptions, the click-through rates are likely to go higher. Google through its tools tells you about how competitive a keyword is and so whether it will be apt to use that keyword or not.