How Book My Show expanded its customer base to 32.5K in just two years through Social Media

May 8, 2014

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Overview

The main goal of BookMyShow.com was to gain some helpful feedback by providing a direct platform for our customers to voice their opinions while building the brand through customer relations. They employed various social media tactics and got the desired responses from the customers.


About BookMyShow.com

BookMyShow.com is a two-year old e-ticketing solutions provider headquartered at Mumbai (India), incepted with a clear focus of providing cutting-edge digital solutions to the entertainment industry. Our B2B and B2C solutions directly impact the bottom line while lending a sharper edge to routine business processes. BookMyShow.com is a preferred destination for movie and non-movie options since we expanded from movies to plays, events and sports.

Objective

• Augment user interaction through social media and build rapport with the customers.
• Gain some helpful feedback by providing a direct platform for our customers to voice their opinions while building the brand through customer relations.

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Approach

• A blog featuring the latest movie reviews, polls, offers and discounts and miscellaneous articles about our activities, tie-ups, products, etc was created
• Facebook Fan page was created. Posts included latest movie trailers and event updates, periodically spiced with quiz questions or giveaways.
• In order to entertain while interact Twitter page was created and music, trivia, quizzes, polls and latest movie news were tweeted on it.


Results

Received considerable amount of feedback from the customers
User interaction was augmented

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