Content Is King! How to Optimize Your Marketing Content to Attract More Customers

May 29, 2014

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Do you remember when was the last time you went ahead and changed and updated your content marketing strategy? Your marketing content is the content that is there on your website, blogs, advertisements and so on. You have created your marketing content to promote your product and services and run your business. But have you ever checked how efficient and relevant your content is. The content includes text, images, and videos and so on. Each component of your content needs special attention while designing and that whether they are relevant to you and your customer or not. The layout of the content, topic selection, and publishing strategy matters a lot for you to bring the targeted audience to your site, educate them about your product and services finally leading to a lead generation and sales.

Content is an indispensable factor for an unbeaten inbound marketing campaign. You use your content to bring customers to your company by educating them. Trust me customers love good and informative content and it lets you build an ever-lasting relationship with your customers. All other factors like SEO, SEM and so on are equally important but there is always a way out to the best resolution. It’s a myth that content created keeping SEO in mind is low quality. In fact people mis-define SEO by some actions like keyword stuffing and all that. Even SEO encourages a good content keeping keyword density in mind, which should not be more than 2%. Besides, after the updates on panda and penguin algorithms by Google things have becomes much clearer.

Let’s go through a few factors that you need to consider while optimizing your marketing content.

The Language

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The language you use must be befittingly apposite as it binds your different marketing channels and tactics together. Content should be paid the utmost importance as it is something that pulls customer towards your online spheres of influences, like website, blogs etc. I don’t mean that you need to write a classic content but yes whatever it is it should be according to the language of the customer. They should understand it and find it useful. You need to optimize your content in order to keep getting more out of what you are putting into your campaign.


Goals

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While optimizing your content you need to keep certain things in mind that includes your keyword strategy, internal linking, topic selection, SEO and so on. It implies that you need to understand that what the purpose of your writing is. Are you putting in all your creativity for the heck of creativity or some business purpose? It will help you write well if you know about your aim and goals that are to be achieved. Besides, you also get to know about when and where you need to publish your content.

The Data

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Now it’s the time for you to research and analyze. Look at your web analytics data and find what keyword the users are typing in to arrive at your site. Go ahead and use these keywords to develop a new content on the topic which seem interesting to the people.

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The manifestation

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While formulating your content, take its lay-out into special consideration. Manifestation does matters. Make sure you are offering good quality content in the best possible layout. That’s going to be a no go if you are offering a good content but the layout of the content is poor or clumsy or anything of that sort.


The headline

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The headlines of your content is a very important point need to be taken care of as the recent surveys shows that 80% people read the headline of the content but only 20% read the content in the body. Through the analytics you have the data of what headlines let the people to continue with the body of the content. Now go ahead and see the patterns of those headlines and find out what are the people looking for. Try implementing it in your further content strategy.


Like optimization is important and crucial for any other branch of online marketing it is for your marketing content too. Content is what attracts the customer initially bringing the audience to your website. You should know how to create relevant and remarkable content to generate more leads for your business.

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