How Lenskart witnessed a remarkable 300% increase in its turnover through Digital Marketing

Jun 27, 2014

 

Overview

Founded by Peyush Bansal, Lenskart.com is India’s only dedicated e-retailer of eyeglasses, sunglasses and contact lenses. Incepted in 2010, in the last three years, the company has seen remarkable growth with a 300% increase in its turnover and an employee strength that currently stands at 150.Lenskart.com offers over 5,000 stylish frames, prescribed and fashionable glasses and more than 45 kinds of branded contact lenses, offering an umbrella for all the leading manufacturers of the world like Rayban, Oakley, Tag Heuer, Fastrack, Sprint, Vintage, Johnson & Johnson, Ciba Vision, Bausch & Lomb, and Cooper Vision etc.


Challenges

Win consumer’s confidence and trust by offering disruptive and innovative services for them

Approach

• Reaching out to every nook and corner of the country through social media
• Sparking word of mouth marketing through social media
• Paying major attention towards customer retention and encouraging them to come back repeatedly

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Results

• One Lakh visit per day
• Almost 2000 orders per day
• The only eyewear shopping portal to reach far into every corner of the country.


Words by Peyush Bansal, Founder, Lenskart

“Consumers will come online as physical retail still would not be able to justify the high operational costs”.

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