How Bingo’s #CraziestPlacesToEat Campaign Generated Over 300% Reach

Jul 16, 2014

About Bingo!

Bingo! was launched in March 2007 with a wide range of exciting packaged salted snacks. The range includes multiple flavor variants of Potato Chips & Finger Snacks.


Objective

• Generate brand awareness and increase wide reach with the help of its Twitter campaign #CraziestPlacesToEatBingo(a 1 day activity )

Execution



• Twitter page was created and hashtag ’#CraziestPlacesToEatBingo was promoted.
• A series of illustrations were put together to imagine and gratify interesting requests.

[useful_banner_manager banners=24 count=1]

 

Results

 562 Mentions – Trended in India, Trended for 24hrs in Mumbai
 Total Tweets (including Retweets)– 819
 Total Reach – 456,878

Digital Marketing Training Program
For working professionals & entrepreneurs
Learn how to market a business online just like experts & agencies do it.
Learn from real practitioners not just trainers.

Watch Demo

 

Important Links

Share Button
Advanced
Digital Marketing Training Program
for professionals & job seekers
Learn how to market a business online just like experts & agencies do it.
Learn from real practitioners not just trainers.

Watch DSIM Trainees Celebrating Last Day of Batch

Watch Demo


A weekly webinar by the biggest names in digital marketingJoin for free
+ +