How Videos Can Boost Your Search Engine Optimization (SEO)

Oct 17, 2014
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You can’t afford to have a marketing mix that don’t have video in its strategy, for there is a great demand for videos by the consumers and even the mobile ubiquity is increasing as well. Last time in our article ‘How Videos Can Spice Up Your Social Media Marketing’ we talked about how videos can help you do a more effective social media marketing however in this article we will talk about how videos can boost SEO.

Videos are a great tool to gain an edge on competitors in organic search engine results as well. As you all know how things have change when it comes to SEO after the Google’s Panda and Penguin updates that are aimed at providing high quality content to the users, but still since videos tend to be something that people simply love and comprehend easily , they have become the great benefactors of these updates by Google.

And, this is something small brands can take maximum benefit from as videos when it comes to search ranking aren’t exclusive for large brands only. Through videos, even the small brands can outperform the bigger ones in search results if they create and implement the right strategy. Anyway, before we go any further let’s have a sneak peek to some of the stats on videos that can matter for a strong SEO.

Some stats on videos that matters for a strong SEO

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• Video results appears in almost 70% of the top 100 search listing on Google
• Videos increases the chances of getting a page one listing on Google by 53 times
• A post that contains videos 3 times more in-linking domains than a plain text post
• Videos in universal search results have a 41% higher click-through rate than plain-text results
• YouTube accounts for over 28% of all Google searches

The stats clearly depict as to how powerful videos happen to be when it comes to conduct an effective search engine optimization (SEO) for your business.

Still, let’s have a look to a few more reasons as to why video for SEO is so effective:

Boosts rank in search

Google, the search giant that cares for its users always work hard to cater to their needs in the most effective way, places more emphasis on videos, for they are so popular among users. As aforesaid in stats, videos raise the likelihood of getting a page one listing on Google by 53 times. Of course, there is a solid reason behind it that there is still much less competition for video pages. People are more likely to click on video results. In fact, videos in universal search results have a 41% higher click through rate than plain text.

Increases average time spent on website

The longer users stays on your website, the better it is for your search engine ranking as a longer time spent by users on a website indicates a good quality website and Google cares for quality. So many studies in past have revealed that people tend to stay more on a website if it contains videos. For instance, a recent study found that on an average, a website visitor will stay two minutes longer on a site that contains a video that ‘Functions!’ .

Helps build links

It could be an easy way to get the people engaged through videos and get inbound links to your site. You are simply conveying the information and people get a lot of value out of it. You do that work ones and then it’s useful all the way down the line. Moreover, the links that you get through videos are an essential aspect of Google’s algorithm as they advocate high quality content and hence help boost SEO. In fact, a recent study revealed that posts with a video will attract 3 times more in-linking domains than plain text.

Social Signals

Like we all know social media as turned into an important aspect of SEO as Google’s algorithm updates give it more value due to its social indication of popular websites. Obviously, if you have good content on social networking sites, your social activities will certainly drive quality traffic to your website giving you a good social indication and so will help you boost the website’s SEO.

Video presents eye catching and emotionally connecting content that are a great way to generate the attention and interest of social media users. So, the quality content drives users to your website by driving them to social media in the beginning. As per a recent report, immediately after viewing a company’s video, buyers are 40% more likely to visit a company’s website or contact them via phone.

Afterword

Make good videos and incorporate them into your marketing mix to capitalize on improved search results and increased web traffic!

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