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The Twitter presence of your agency plays an important role in your marketing strategy. If your own social media handle is inactive and underdeveloped, then how are clients going to trust you with their social media accounts.
So, you need to keep your Ad Agencies Twitter handle creative and active. It just shouldn’t be a jumbled up account with some random links and PR announcements rather it should reflect the personality of your Ad Agency.
We have collected here 9 Ad Agencies that you need to follow on Twitter, so that you can learn and get inspired and take your brand’s tweets to next level.
1) R/GA
Twitter handle: @RGA
Managing director of copywriting: Chapin Clark
The entire account of this world’s best agency is a treasure trove of witty industry insights, general witticisms and pop culture references which make the company resonate with anyone related to the creative industry. The global ad agency manages the ad campaigns of Samsung, Nike and Google.
2) McCann
Twitter handle: @McCann_WW
Tweets are managed by: Bruce Stockler, Director of Content and Social Media.
Their handle offers the blend of agency news, snapshots of behind-the-scenes, unconventional news stories and topical jokes. Company acquires the second spot due to their funny and amusing content.
3) Deutsch
Twitter handle: @DeutschInc
Attractive Twitter Bio: Not Germany or a bank.
The account is worth following as it keeps you updated with thought –provoking articles, industry updates and all other updates on high profile accounts of Deutsch.
4) Wieden+Kennedy
Twitter handle: @WiedenKennedy
The Oregon-based agency is the one from where you should get your inspiration from. Their handle’s feed is a curated collection of their best client campaigns and creative insights from their artistic team.
5) The Barbarian Group
Twitter handle: @barbariangroup
Barbarian Co-founder: Rick Webb
Their account gives you a sneak peek, what company is into by showing you day-to-day office culture and most recent projects for brands like Pepsi. Their tweets also provide you a savvy commentary on all the latest happenings in the industry.
6) Firstborn
Twitter handle: @firstborn_nyc
Musings by Founder: Michael Ferdman
The New York-based agency has a curating pretty impressive handle. Their feed is attractive as they put on their sharing current projects, events, interviews about their work and also put the news about creative team front and center.
7) Huge
Twitter handle: @hugeinc
Attractive Twitter Bio: Make something you love.
If you want to keep yourself updated with latest industry news and snappy commentary, then you must follow Huge on Twitter. Their handle is full of wacky, weird and interesting news.
8) Droga5
Twitter handle: @droga5
Founder: David Droga
Their feed gives you a deep insight of everything from office pictures to the life of their interns, so that you can keep an eye on ad industry observations. You can also follow updates of their big clients on their handle.
9) Big Spaceship
Twitter handle: @bigspaceship
Founder & CEO: Michael Lebowitz
The Twitter presence of this agency is remarkable, as they provide you oddball news articles and cheeky commentary. Their humorous feed is enough to inspire you at work.
10) Pentagram Design
Twitter handle: @pentagram
The world’s largest independent design consultancy offers a veritable gold mine for cool design inspiration. Their handle is worth following as they give you advice from leading designers.
There is no single formula that you can apply to achieve a successful Twitter presence. So, get inspired from the Twitter handles of these Top 9 Ad Agencies. The way they manage their accounts by promoting their culture, work environment and showcasing social media chops of valuable clients is remarkable.
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There is certainly a lot to learn about this issue. I really like
all of the points you’ve made.