Email Marketing: How 4 Brands Generated Higher CTO Effortlessly?– A Case Study

Mar 2, 2017

Email marketing is a vibrant and powerful way to connect with customers as it is a personal way of reaching your target audience and so, the strongest marketing channels.

As a marketer, when cuddle email marketing, you find that your efforts and investments are paying off massively.

Marketers can no longer ignore smartphones and tablets.

Email open rates from smartphones have grown by 180% in 3 years and the percentage of open rates from smartphones remains to grow each quarter.

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According to Get Response, the best day to send emails in order to get the highest open rate is Tuesday.

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“67% of marketers say that delivering highly relevant content is a strategic goal their organization wants to achieve through email marketing.”- MarketingSherpa, Email Benchmark Survey

 

The Case Study here will help us know how it has been possible for brands to impress customers with email marketing, and to recognize what makes methods to work.

Take a Look at these Awesome Email Marketing Stats:

  • 33% of email recipients open emails based on subject line
  • Subject lines lesser than 10 characters long had an open rate of 58%.
  • Personalized subject lines are 22.2% more likely to be opened.
  • Email marketing spend grows 10% year over year.
  • 40% of B2B marketers rated the leads generated by email marketing as high quality.
  • For every $1 spent, $44.25 is the average return on email marketing investment.
  • Personalized emails deliver 6x higher transaction rates.

Why an Email Marketing Strategy?

  • Can have a big reach and put your message in front of a lot of people
  • Great flexibility in how marketers handle their email program
  • The effort to send one or 1000 messages are nearly the same
  • Allows you to target and segment your messages on individual level
  • There are little risks; the costs are relatively low and potential for upside is big
  • A very effective way to build awareness of your brand
  • Stand apart from your competitors, Reach new customers, and Generate leads

Best Email Marketing Campaign Examples

Email marketing goal is to drive traffic or influence direct conversions. It’s only effective when done right.

Here are examples of four brands that create the best marketing emails which their subscribers actually look forward to seeing in their inbox.

1) Birchbox– Striking Design

About Birchbox

  • Birchbox is the discovery commerce platform redefining the retail process
  • It offers a personalized way to discover, sample, shop and learn about the best beauty products and brands available.
  • They created a monthly subscription service of personalized samples and so, an exciting e-commerce shop.

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Snagging Their Email Marketing Campaigns

  • Birchbox’s email marketing campaigns engage subscribers
  • Seamless promotions, trendsetting subscription service, and online shop
  • Colorful animated GIFs to brighten up the inboxes
  • Promised healthy engagement

Key Highlights

  • Email design is simple and attractive
  • Encouraging subscribers to buy now
  • Easy login for subscribers
  • Impressive, valuable and more actionable

2) PayPal– Simplicity Works

About PayPal

  • PayPal is an American company operating a worldwide online payment system.
  • It is the faster, safer way to send money, make an online payment, receive money or set up a merchant account.
  • One of the world’s largest Internet payment companies.

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Snagging Their Email Marketing Campaigns

  • It uses email marketing to build quality engagement with users.
  • Creative and strategic brand presence.
  • Customer’s journey before, during, and after processing payment.
  • Its email marketing campaign connects food and friends, which we can relate with promptly.

Key Highlights

  • A short and clear copy
  • Concise content
  • Revealing the benefit of using their service
  • Easy steps to pay your bills

3) Myntra– Impressive Subject Line

About Myntra

  • Myntra is a one stop e-commerce destination for all your fashion and lifestyle needs.
  • Leading e-commerce platforms in India
  • It is making a conscious effort to bring the power of fashion to its shoppers.

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Snagging Their Email Marketing Campaigns

  • Cart abandonment email
  • The details of the abandoned cart product were clearly mentioned
  • CTAs linked directly to the checkout
  • Takes a friendly tone with their abandoned cart emails
  • Email was sent with a very clear subject line
  • Retarget customers who abandoned their online shopping cart
  • Reassuring the customer for an excellent customer service

Key Highlights

  • Clear strategy
  • Personalization
  • Awesome Subject line
  • Image of the abandoned products in the cart
  • Great content
  • Recommendations
  • A good frequency of delivery
  • Working links

4) Uber– Informative & Pleasing Design

About Uber

  • Uber is a convenient, economical and safer taxi service provider brand.
  • The Uber app has transformed taxi travel by connecting freelance drivers with commuters in major cities all over the world.
  • Uber leads the fast-growing ride-sharing market in the United States

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Snagging Their Email Marketing Campaigns

  • Frequently sends out emails with special fare promotions, local events and information on the trips
  • A clear call-to-action help their subscribers understand the offer
  • Take the necessary action in the least amount of time
  • Additional details; usually assisted with icons
  • Use the same color and designs as its app and social media accounts; to maintain consistency and relatability with its customers.

Key Highlights

  • Humble and pleasing in design
  • Informative without being too lengthy
  • A descriptive headline
  • A concise copy
  • Break up text

Wrap up

Email marketing campaigns allow companies to connect with subscribers at the right place and the right time.

It leads to more engaged audience with subscribers who want to open, read, and take action on your emails.

Whether you’re the single marketer at a startup or part of a marketing team at a large brand, there’s enough room to innovatively use email marketing strategy, so that you can crush your goals easily.

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