6 Most Recent Tools for Effective B2B Lead Generation

Mar 4, 2017
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Are you looking for new ways to reach your prospects or wants to generate leads?

Here, tools can work as an operative way to engage possible customers, build awareness, and transfer leads down your sales funnel

And, amongst several tools available for B2B lead generation, it can be overwhelming to figure out which one will really impact your bottom line. So, here in this article, we have narrowed down a list of 6 best of the lead generation tools that marketers can use to increase sales and ROI.

 1) Leadformly

Leadformly is a tool that makes it easy for marketers to lift ROI using conversion-optimized lead capture forms. You can easily send leads from your lead form into your CRM, email, and marketing automation tools.

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Here you choose from a buffet of pre-optimized form templates and then customize and embed it on your landing pages. Later on, you will get to see how your forms are converting, and how leads are responding to your questions. Seeing the responses, you can rinse and repeat your activities till the form conversion rates go high as they can get. Know how does it work.

Benefits & Features

 2) LinkedIn Sales Navigator

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For B2B marketers, LinkedIn’s Sales Navigator, works as a great tool for capturing quality leads. It gives you lead recommendations and also helps you see who’s checked out your profile. With this Social Selling Tool, you save leads into your CRM directly from LinkedIn.

 Benefits & Features

 3) Facebook Lead Generation Ads

Most of us share a popular belief that Facebook is for b2c Marketing, though it is highly effective for b2b marketers as well.

With the help of this, you can easily find new prospects to convert. The ad looks like a regular link ad in your mobile newsfeed. Once users click on the ad, they’re prompted to fill out the form within the Facebook app. And, once they hit submit, you have now collected their contact info. Afterwards, you can sync the information that you receive with your CRM and then respond to your leads in real time.

Lead ads make the mobile signup process easier by automatically populating contact information.

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 Benefits & Features

  • Ease of use
  • Vast Targeting Options
  • Superfast

 4) Twitter Lead Generation Cards

B2B marketers looking forward to increase their ROI can find Twitter as a helpful platform.

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Twitter lead generation cards have become really successful as they decrease the average cost per click while increasing the number of click-throughs.  When someone expands your Tweet, they see a description of the offer and a call to action. Their name, @username, and email address are already pre-filled within the Card. The user simply clicks a button to send this information directly (and securely) to you. How to create a Twitter Lead Generation Card?

 Benefits & Features

  • Incredibly easy to capture user data
  • Highly qualified leads
  • Secured sharing

5) Socedo

Socedo is a B2B demand generation system that allows you to discover, engage and qualify prospects through social media.

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The tool allows marketers to grow their presence on Twitter across b2b human resources audience, along with giving new leads to sales people and bringing positive ROI.

It works to filter through millions of Twitter users, collecting the most relevant profiles matching up to your buyer personas. The usability is customizable letting you to set exact search criteria by means of bio, conversational, and location keywords.

 Benefits & Features

  • Discover, engage and qualify prospects
  • Easy to use
  • Supports social KPIs
  • Uses real-time social behavior to qualify leads
  • Pricing: Free trial/Paid

6) Sniply

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Sniply is a tool that makes you capable to add your specific custom call-to-action to any page on the web, allowing you to engage your followers through every link you share. By creating a call-to-action, like a button linking back to your brand’s website, you can drive people to your website and increase your ROI.

Sniply generates unique links for you to share. Anyone clicking on your links will see the content along with your call-to-action inside.

Benefits & Features

So, as far as b2b lead generation is concerned, we would recommend you checking out the above presented list of tools, providing higher quality lead generation services including quality lead forms, lead alerts upon submission, integration with CRMs, etc.

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