13 Conversion Rate Optimization Stats to Guide Your 2017 Strategy

Mar 17, 2017
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  1. Only about 22% of businesses are satisfied with their conversion rates.
  2. The first position on Google search results on desktop has a 34.36% clickthrough rate.
  3. The first position on Google search results on mobile has a 31.35% clickthrough rate.
  4. For every $92 spent acquiring customers, only $1 is spent converting them.
  5. A one second delay in page response time can result in a 7% reduction in conversions.
  6. 57% of B2B marketers say conversion rate is the most useful metric for analyzing landing page performance.
  7. More Google searches for ‘conversion rate optimization’ are being made than ever before.
  8. 60% of online marketers plan to do customer journey analysis to improve their online conversion rate.
  9. On average, companies are spending as much at $2,000 a month on CRO tools.
  10. Using videos on landing pages can increase conversions by 86%.
  11. The average ROI on CRO tools is 223%.
  12. A/B testing is the most popular form of CRO, with 56% of marketers using this method.
  13. 62% of marketers use CRO testing to boost lead generation on landing pages.
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