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Despite all of the hype and attention on social media, the email marketing is still not dead.
Email marketing is one of the most affordable and effective ways to constantly engage customers and prospects.
Email marketers are continuously looking for ways to Improve email response rates, testing and trying out every method to boost ROI for their clients.
Recent statistics show that over 50% of the tens of billions of e-mails sent daily are spam, and the top Internet Service Providers are blocking almost 25% of permission-based e-mails.
Here are 6 quick tips which you can use to increase your email response rates.
#1 Compelling Designs & concise email
Design allows clients to notice, navigate, and interact with your brand. The better your email design, the easier it will be for you to get a response to your email campaign.
Researchers found that brief and compelling emails result in quicker response time, leading to higher overall productivity. So it is always a good practice to be short &simple with your emails.
A rich email with heavily loaded words tends to develop loathing among the readers. And thus, most of the times they do not even go through the entire email. So, keep it brief but clearly expressed and compelling.
What we love about Union Made Goods?
They opted for a simple design here, which includes a really nice use of both color and white space, making the copy and images that are there pop a little more.
To sum it up, Union Made Goods seems to have nailed it.
#2 Optimize Emails as per different Platforms
Testing your email on mobile, as well as in multiple platforms, can make or break a campaign.
An email testing platform shows users how their message will look on several different email clients, in both HTML and text, and on mobile.
A study tells that 41% of email is now being opened on mobile devices and that number is on the rise for both mobile and tablet devices with decline in desktop and pc’s.
A few things to keep in mind:
- Keep it short, this is particularly true on mobile
- Make sure there’s minimal to no horizontal scrolling
- Avoid matrix questions or image choice questions with more than 6 images
#3 Sending Quality Content
If you’re not sending out significant and engaging content to your subscribers, it won’t matter whether they’ve opened your email or not.
The content inside your email is really important for open rates because if your subscribers are happy with your content, they are more likely to open your emails in the future. They may even begin to willingly anticipate your emails.
Content should be a balance of visually appealing and interesting information with a small dose of promotion.
#4 Embedding Call-To-Action
You can increase the response rate of your email by adding a Call-To-Action button to it. By doing this, you can direct your readers to the place you want them to go, thereby influence them to reply.
If you want people to click, use CTA buttons. According to study, got a 28% increase on their click-through rate with a CTA button in their mail.
#5 To end with a question
End emails with a simple question can also do wonders, specifically one that can be answered in just a few words.
Psychologically, it encourages a response from the recipient. The easier it is for them to answer, take action or address your need, the better. Sometimes, it can just repeat the opening sentence.
Studies show that those emails which end with simple questions get more replies/response.
#6 Avoiding Spam Filters
People can spot an automated mail from miles away, and you’ll get marked for spam faster than a speedy bullet.
Thanks to the amount of emails people get these days, most people hesitate to open email from unfamiliar senders.
If you want to maximize the reach of your email marketing campaigns, you’ll need to do everything possible in order to avoid being flagged as spam.
Here are some approaches to keep your emails from dropping into spam folders:
- Make sure all recipients have actually opted-in to receiving your emails.
- Send through verified domains.
- Avoid All CAPS, excessive punctuation, repeated phrases and specific words/phrases
- Keep any code clean.
- Use merge tags to personalize the “To:” field of your campaign.
- Show subscribers how to whitelist your emails, and ask them to add you to their address book.
- Avoid the excessive use of “sales” language (these are spam trigger wordslike “buy”, “clearance”, or “discount”)
- Don’t “bait-and-switch” by using deceptive subject lines.
- Include your location.
- Include an easy way for subscribers to opt-out of your emails.
Wrap-up
Email requires relentless optimization to improve customer engagement rates. These tips will help your email campaigns get open to more people and exceed your response rate.
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