23 Stats To Make You A More Content-Driven Person

May 19, 2017
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  1. 74% of web browsers pay attention to the quality of spelling and grammar on company websites.
  2. 59% would avoid doing business with a company who made clear spelling or grammar mistakes.
  3. Tweets with less than 100 characters have been found to get 17% more engagement.
  4. Promoted tweets the ones that openly ask people to download something saw a 13% increase in downloads.
  5. In a study of 200,000 tweets the specific words “Please”, “Check”, “Via” and “RT” generated the most clicks.
  6. 85% of all marketers and 90% of B2C marketers are investing in content marketing.
  7. 94% B2B content marketers use LinkedIn to distribute content.
  8. 60% of marketers prioritize content variety, across different channels.
  9. On average, 8 out of 10 people will read headline copy, but only 2 out of 10 will read the rest.
  10. On average, visitors only read 20% of the content on a web page. A good web copywriter will ensure the important points stand out on the page.
  11. 42% of companies are publishing new content daily or multiple times a week.
  12. The click-through rate (CTR) is higher when a first name is used in the subject line, compared to no personalization.
  13. Keep your subject line under 50 characters for the best chance of it being opened.
  14. 41% of content marketers say they are generating Return on investment from their content.
  15. Twitter is the top rated platform for content marketing distribution; 75% of marketers rate it as effective.
  16. Headlines containing numbers are preferred by 36% of readers.
  17. 64% of readers preferred headlines written in sentence case rather than a lower case, which only 8% preferred.
  18. Try not to use the words “help”, “% off” or “reminder” in your email subject lines, as they have also been found to reduce open rates.
  19. The average length of headlines that go viral is 62 characters.
  20. In a study of the most popular three-word phrases in headlines, “this is the”, “will make you” and “when you see” topped the list.
  21. By changing the call-to-action from “Order Information and Prices” to “Get information and prices” a real estate website increased their conversions by 14.79%.
  22. Facebook found people were twice more likely to “like” a page than “Become a fan”, so changed the buttons on pages.
  23. Adding social proof to your copy can considerably increase conversions. A website added “4,500 current subscribers” to their email sign up form and saw sign-ups increase by 20%.
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