21 Stats That Prove You Need To Do Marketing On Twitter

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Twitter has 317 million monthly active users.
77% of top 100 companies are on Twitter.
70% of small businesses are on Twitter.
33% of Twitter users follow a brand.
42% of consumers learn about new products and services via Twitter.
Engagement is 200% higher for tweets that include image links.
Engagement is 17% higher for tweets that contain less than 100 characters.
The retweet rate is 86% for tweets that contain links.
92% of engagement with brand’s tweets comes in the form of link clicks.
Tweets that ask followers to retweet have a 12x higher retweet rate than those who don’t.
50% of shoppers have made purchases based on recommendations found through a social network.
79% of Twitter users are more likely to recommend brands they follow.
67% of Twitter users are more likely to buy from brands they follow.
85% of followers feel more connected with a small business after following them.
63% of people follow Small Business to show their support for them.
58% of top brands have over 100, 00 followers on Twitter.
The average Twitter user follows five businesses.
Companies using Twitter for customer service see a 19% lift in customer satisfaction.
76% of consumers are likely to recommend the brand following friendly service.
69% purchased from an SMB because of something they saw on Twitter.
94% plan to purchase from the SMBs they follow.

DSIM Team

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