Landing page optimization is the process of creating well-designed pages for visitors and optimizing each part on the page in order to maximize the percentage of visitors that complete your desired goal.
The ultimate goal of landing page optimization is to build pages that better engage your target audience so you can drive more leads.
Here are 7 easy ways to quickly optimize your landing page with low-traffic landing pages.
#1 Test the leading and boldest ideas
When you have low traffic, it’s most important to test big, bold ideas that are more likely to move the pointer considerably.
Test things that your visitors care about. Overcome their main complaints and highlight the things they love.
Change the offer, or at least how it’s presented. Test things that might double or go halves on the number of conversions, but are unlikely to make no difference.
#2 Choose Right Acquisition Channels and Strategies
Choose the most applicable promotion channels based on your perfect customer.
The way to attract the right audience is to promote your significant landing page at the end of any allied blog post. This can be effective because if readers make it to the end of the article, and click your CTA button, they’re highly involved with your content and interested in your offer.
One more way to generate the right traffic is to include a landing page link in your email marketing campaigns. If receivers click through, you’ll know they’re attracted and your chance of conversions increases.
#3 Heat Maps
Heat mapping software tracks your visitors’ cursors and showing where people are clicking most on your website. The brighter the color, the more clicks that section is receiving. The software analyzes with great accuracy the scanning behavior and clicking behavior of your visitors.
Use this information to manipulate and test copy in the most popular areas to see if you can increase conversions.
For example, if your call-to-action is under the fold, but most of your visitors don’t scroll down, you might want to redesign your page.
As you run heat maps on your low traffic landing pages, though, keep in mind that heat maps only track your cursor movement and clicks. They don’t track what your traffic is looking at or reading. So it’s important to keep these limitations in mind when you draw decisions about your page.
But, some data is better than no data, so if you’re stuck in a low conversion rate, low-traffic condition and heat mapping can be a great way to optimize your landing page.
#4 A 5-second test
5 seconds may seem like a short time, but in fact, it is adequate time for a website visitor to determine if there is enough quality in your website to stay or to leave possibly never to return.
This can be a great way to figure out whether or not your landing page is communicating the right message.
A 5-second test can provide quantitative data as well as qualitative data and because of the speed and efficiency can produce very quick results.
Using it on critical pages of a website is one of the best ways to identify opportunities to optimize the landing page and thus improve conversion and ROI.
#5 Keep Your Campaign Consistent
This looks quite obvious, but when you’re running a marketing campaign, make sure whatever your promotion about remains the same through your sales funnel. This includes your landing page.
You’ll positively gain more trust by clearly communicating your business and what you offer. They more visitors trust you; the better will be the conversion rate.
#6 Create Different Pages for Different Segments
You know best that your target market isn’t made up of individuals who are all the same. If you have several different segments within your target market, create different landing pages for them and run ads accordingly.
This might influence the way you write your copy, the images you use, and more – and creating a personalized experience is the key to landing page optimization.
#7 A/B Testing
Testing is one of the essential parts of any landing page optimization, whether that’s on a single piece of copy on a small popup or an entire page.
A/B test is a way to measure two versions of web pages or app to see which is more successful.
It allows individuals, teams, and companies to make careful changes to their user experiences while collecting data on the results.
Make sure your landing page editor lets you to A/B test your page, so you can optimize each element and ensure you’re getting the conversion rate you’re looking for. First test big things like- forms, headlines, CTAs – and then move onto less impactful features.
A low traffic site must influence its audience by delivering the right information in a way that is planned to convert.
Certainly, you won’t get it right the first time and, therefore, it is important that you keep trying to optimize your site for conversions.
Landing page optimization goal needs to be not only higher conversion but better leads and finally, more sales.