Weekly Wrap-up from Digital Marketing World

Jul 17, 2017
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Who doesn’t enjoy a good story?

This week on DSIM’s blog, we are exploring remarkable marketing stories to give an awesome ordeal to readers.

We simply believe in telling great stories in an appealing format; nothing more, nothing less.

Check out these secret marketing gems usually difficult to spot; but scattered all through on DSIM’s blog.

Here are they:

1) Case Study

4 Examples of Brands Using Facebook Live for Marketing – Facebook Live has become the most essential part of Facebook’s constantly growing set of services and is exponentially good for Facebook engagement. The study here talks of 4 convincing examples by top brands using Facebook Live to boost engagement along with take-home tips for your business.

2) Infographics 

7 Big Sales & Marketing Steps for Startup Success – Sales & marketing we use as strategies & tools to help people become clients. It is a unique challenge often times because of the limited resources, whether it’s time, money or talent. We’re covering 7 steps that every startup needs to know to reform their sales & marketing game.

15 Digital Payment Stats No One Should Miss – 15 Digital Payment stats that you should know! Read on the infographic to know what the numbers reveal about India’s digital acceptance.

3) Funding

14 Indian Startups Making News This Week (03 July- 09 July) – A weekly report on Indian Startups receiving investment in July (03-09 July) 2017! Check out the list of top funding deals in Indian Startup Ecosystem this week. Cashify, UrbanClap, Refabd, Droom, Moglix, Minjar, Upwardly, Jumbotail, etc. are the names.

4) Student’s Interview

“DSIM refers to the revisions allied with digital marketing.”- Bhavya Kher – An Interview with Bhavya Kher, DSIM’s Ex-trainee and Digital Marketing Executive at ‘Logicsofts’. Read on the complete interview to know how DSIM helped him to know Digital Marketing.

“DSIM is the best choice to learn Digital Marketing.”- Archit Gautam – An Interview with Archit Gautam, DSIM’s Ex-trainee and Digital Marketing Executive at ‘Wunderman Advertising Company’. Read on the complete interview to know what digital marketing secrets he has to share with us.

5) Digital Marketing Tool of the Week

Digital Marketing Tool of the Week: Google Consumer Barometer – The Consumer Barometer is a free tool to help you understand how people use the Internet across the world. Using this tool, you get industry specific data to help inform your marketing decisions.

6) Latest News & Updates

Google Testing A New Mobile Search Design – Google has been spotted testing a new design for both paid and organic search results. The changes comprise of: URL at the top of search cards, fewer ads, and more color added to organic search cards.

Google using ccTLD or Search Console Settings for Geotargeting – Recently, Google has given information about how it geotargets search rankings to users in different locations across the world and it talks of ccTLD and Search Console Settings.

Facebook Rolls Out Ads Inside Messenger To Advertisers Globally – Facebook announced that any advertiser will be able to buy ads in the messenger, which boasts 1.2 billion users.The ads won’t be shown in conversations. They will instead exist in the main inbox tab between chat threads.

Adwords Now Supports Youtube Video Views In Remarketing Lists -Google AdWords announced that advertisers now can use YouTube video views and channel interactions to power remarketing lists in their search campaigns.

Google AdSense Bans Ads with Pop-Under Pages – Updating its AdSense ad policies, Google has stopped permitting the use of such ads on pop-under pages. The update has been made with a belief that these ads do not provide a good user experience.

LinkedIn Rolls out its new video mobile app feature – LinkedIn rolled out its new video feature via its mobile app, allowing members to shoot and share native video content right from their devices. Users can now record and upload up to 10 minutes of native video and like other platforms; these can be shot both vertically and horizontally.

7) Content Bonanza

7 Superior A/B Testing Tools You Need on Your List Now – A/B testing tools are one of the most popular ways to improve conversion rates through marketing efforts. Here are the important 7 tools to give you real; quantifiable data on your users and can help you make informed, educated decisions to improve your business.

6 Sneaky Hacks to Improve Your Facebook Ads – To get most out of your Facebook ads, you need to make these more appealing and convertible. When you fail to do so; you fail to achieve your targeting goals. The post here talks of 6 sneaky hacks to improve your Facebook ad creative.

9 PPC Ad Tips That Will Double Your Conversion – Writing an effective Google Ad is an artwork. And, we’re sharing here 9 tactics to write an ad copy that brings high click-through rates and conversions.

7 Big Affiliate Marketing Mistakes You Must Not Make – Affiliate Marketing is profitable online business; one of the ways people make money online without ever going through product creation and all that it involves. But, they are more likely to do mistakes and here is a list of 7 common mistakes marketers are prone to make while doing Affiliate.

20 Powerful Digital Marketing Tools to use in 2017 – When it comes to marketing, there are plenty of awesome tools. You can have your choice of tools whether doing content marketing, email marketing, social media marketing, search or anything else. Here, we’ve compiled a list of our favorite digital marketing tools you should use for your marketing needs in 2017:

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