Weekly Wrap-up from Digital Marketing World

18/09/2017
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Hello Everyone!

 
I have to start saying we had a super-fantastic week as we published a lot of content on DSIM’s blog.

Now, let’s welcome to a bright, fresh week of reading with weekly recaps first.

Yes, here we have gotten a great set of digital marketing posts highlighting key topics and market activities.

See the details:

1) Case Study

4 Brands That Prove Twitter Marketing Still Exist

When you play your cards correctly, you can gain all the benefits of ‘Twitter’; a great social media platform.

Here are the 4 Twitter marketing brand examples to give you an impression of why it’s not the time to lay it off as its still powerful; a case study!

Read it now

2) Infographic

10 Digital Marketing Apps in Your Favor

If you’re looking to reach your full potential and increase your daily productivity, here you’ll find the perfect solution.  10 digital marketing apps to boost your productivity, accountability, and success!

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Global Internet Users Statistics- An Eye Opener

A brilliant visual content piece that lets you know internet user numbers present worldwide! Internet world stats, population and internet users in different countries; a big picture!

read it now

3) Funding Report

16 Indian Startups Making News This Week (04 September-10 September)

This is a weekly funding report on DSIM’s blog; a quick look at the top investments for the past 7 days. Shubh Loans, LendingKart, TailsLife, Seniority, PrimaryIQ, ORBO, OYORooms, etc. are the names present.

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4) Student’s Interview

“DSIM prepared me for my job.”-Kishandeep Kanha

An interesting conversation with Kishandeep Kanha, DSIM’s Ex-trainee and Digital Marketing Executive at ‘Eventum’. Read on the complete interview to know how DSIM helped him to start his career as a Digital Marketer.

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“DSIM helps you network with like-minded marketers.”-Sanjeet Singh

In our conversation, we had Sanjeet Singh, DSIM’s Ex-trainee and Digital Marketing Intern at MKT Market. Read on the interview to know how DSIM’s training helped him to know Digital Marketing. 

read it now

5) Digital Marketing Tool of the Week

MeetEdgar

‘MeetEdgar’ is the one of the most effective social media management tools you can use to double your traffic by automatically resharing your content. Yes, you simply build up a library of your tested social posts that get scheduled according to your desires. This is the idea’ social media scheduling tool to grow your business!

read it now

6) Latest news & updates

Google Adds New Tabs to Search Cards on Mobile

Google has rolled out new updates to Search. It has updated its Knowledge Graph cards in mobile search with additional tabs for certain queries. And, specifically, Knowledge Graph cards will be updated for movies first, followed by books and movies.

read it now
AdWords Rolling Out AMP Landing Pages in 2 Weeks

Earlier this year at Google Marketing Next, Google announced the ability to use fast-loading AMP landing pages for advertisers’ search text ads. And, now, starting in two weeks, it will get rolled out to all AdWords advertisers globally, giving them an opportunity to create a seamless browsing experience for their potential customers.

read it now
Facebook Testing a new feature called ‘Instant Videos’

Facebook is testing a new feature Instant Videos, that will allow users to watch more video on mobile and they don’t have to waste their data plan downloading them.

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Google to launch payment app ‘Tez’ in India next week

On Monday i.e.18th of September, Google will be joining the digital payment bandwagon in India with the launch of its payment app ‘Tez’, designed specifically for Indian Market. It will be available both on the desktop, as a Chrome widget, and as an app on Google’s Play Store or will be pre-installed on the operating system and introduced as part of future updates to the operating system.

read it now

7) Content Bonanza 

7 Split Testing Tips To Minimize Poor Performance

Split test is a great way to improve a site’s performance. It is the best answer for optimizing your site’s performance. Let’s find out what is split testing and 7 superb ways to boost your conversion rates and poor performance.

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9 Ways To Create “Super Shareable” Content

Shareable content generates traffic, which generates more shares, which ultimately boosts the outcome. So, here are the following 9 ways to help make your content more shareable.

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5 Tactics for your PPC Audience Targeting

Google offering newest & hottest audience targeting solutions, advertisers now have gotten a great set of tools to manage their campaigns smartly. And, so, to drive better synergies with other online channels! Here, we have brought 5 reliable audience targeting tactics you can use in your paid search marketing and take your campaigns to the next level.

read it now
7 Tips to Get Great Results from Facebook Videos

There is massive potential for brands to leverage their video content on Facebook, yet confirming those videos get seen can be difficult. In this article, you’ll learn 7 tips for your Facebook video marketing success.

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33 Digital Marketing Updates you missed in August 2017

DSIM’s August 2017 Digital Updates List includes the latest and greatest from Google, Facebook, LinkedIn, Instagram, YouTube and more. Don’t miss the segment on development if you wish to be the first to know what has come or what’s coming!

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Scope for Indian Digital Marketers in 2020 & Beyond

According to a combined study of CII and KPMG, India’s digital advertising industry is growing at 33.5 (2015-2020) percent (CAGR) and by 2020; its value will exceed the INR 255 billion marks. Within coming years, the impact of digitization would be rather evident in the country’s economy. It is expected that the Digital Industry will produce more than 20 lakhs job in India by 2020; explore the opportunities available.

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