Weekly Wrap-up from Digital Marketing World

09/10/2017
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Hi There.

 
Every week DSIM rounds up the most recent marketing posts to bring you new information and insights from digital world.

Today, we highlight posts on AdWords informative stats, AdWords Ad Extensions, Worldwide Marketing events, how to improve YouTube video performance, how to create engaging Facebook polls, best Twitter Analytics tools and lot more.

Let’s take a look:

1) Case Study

Digital Marketing for Financial Services Companies

The case study here talks about financial companies available online creating experience, content and social media & captivating their audiences and brings outstanding brand awareness.

2) Infographic

Google Analytics Standard vs. Google Analytics 360

An infographic to tell you about versions of Google Analytics. Know the differences between Google Analytics Standard and Google Analytics 360 and choose what’s best for you.

15 AdWords Stats To Drive More Traffic

The infographic here mentions 15 important AdWords stats; take a look to know why & how AdWords has become one of the most important resources to drive traffic to a website.

3) Funding Report

12 Indian Startups Making News This Week (25 September-01 October)

A weekly funding report on DSIM’s blog; a quick look at the top investments for the past 7 days. Inclov, Multibashi, Vogo, Synup, Rapido, Transerv, Pitstop, CropIn, TinMen, etc. are the names present.

4) Worldwide Marketing Events

The October Calendar 2017

The October 2017 Worldwide Marketing Events List- The list comprises 60 global conferences to tell you about the latest and the greatest of strategies and help you become a better marketer.

5) Student’s Interview

“DSIM as a platform gives you great exposure.”- Kevin Nathan

A candid discussion with Kevin Nathan, Ecommerce Manager at ‘Sellryt Business Solutions’. Read on the complete interview to know how DSIM helped him to widen his digital knowledge!

“I would rate DSIM’s training at 9/10.”- Harsh Gupta

An interesting conversation with Harsh Gupta, DSIM’s Ex-trainee! Read on the complete interview to know how DSIM helped him enter into digital world.

6) Digital Marketing Tool of the Week

ReTargeter

ReTargeter allows users to reach their audience, no matter where they are with highly targeted, real-time digital advertising solutions and the best account management in the industry. It uses site retargeting, search retargeting and dynamic retargeting.

7) Latest news & updates         

Google Ending its ‘First Click Free’ Service

To address the problems of publishers about how to support their subscription businesses with a focus, Google has declared removing its search feature called First Click Free. The service now will get replaced by ‘Flexible Sampling’.

Instagram introduces Polls in Stories

Instagram has added a new feature to Stories which will let users ask questions and have their audience vote on the answer. Yes, it has introduced an interactive poll sticker to let users ask a question and see results from their friends and followers as they vote. With the update, it has become easy to share a two-option poll right in your story.

Google Doubles AdWords Budgets and Advertisers are not Happy

Google has reported an important update rolling out a change to the way AdWords budgets can be used and it’s been taken as one of the most anti-advertisers changes made ever. Starting October 4, 2017, campaigns will be able to spend up to twice the average daily budget to enable advertisers achieve their advertising goals, like clicks and conversions and the advertising community is not the least bit happy.

8) Content Bonanza

8 Ways for Tracking Your YouTube Video Performance

8 SUPERB ways to get YouTube analytical know-how and know how to create improved branded content! A post telling you how to get your videos viewed by the largest audience and discovered & shared effectively across the web.

7 Important Tools to Create Engaging Facebook Polls

The most inclusive list of Facebook polling tools you will found anywhere. A very much outlined Facebook poll is a standout amongst the most capable Facebook marketing tools and hence, is important. Let’s learn how to create it.

9 Factors “Not At All” Affecting Your Google Ranking

Google practices nearly 200 different ranking factors to rank any website. There are a few aspects on your site that may not affect your rankings. People are making mistakes when they think these following factors are going to have influence on their rankings. Here, are 9 factors that Google doesn’t care about.

10 Free Twitter Analytics Tools of 2017

On finding upon the right set of analytics tools, it becomes easier to pick up followers at sound rate alongside getting higher engagement rate. So, let’s take a look at the below presented list of 10 best and free Twitter analytics tools.

10 AdWords Ad Extensions as “ADDITIONAL BONUSES”

Many advertisers know that ad extension allows you to display additional information such as location, sitelinks and many more on your Google ads. But only a few of them use ad extension to their full potential. Here are the different types of ad extensions for more information about your business.

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