Google Analytics is most useful and popular. With the in-depth knowledge of Google Analytics, you are able to leverage its complete features and powerful website metrics to extremely optimize and improve your marketing efforts.
Here are 6 tips to help you get more out of Google Analytics.
#1 Add WordPress
With the help of Google Analytics by Yoast plugin, you can easily add Google Analytics to your WordPress website.
This plugin offers advanced features, such as tracking views per author, views per post type and other specific dimensions. It lets you configure features like tracking outbound clicks, downloads and internal links that redirect to external websites.
You can also use it to ignore traffic from admins and other users, track search results pages and 404 pages.
#2 Email Marketing Traffic
With Google Analytics’ reports, it’s easy to compare email to your other online marketing channels and collect intelligence that covers well beyond simply the number of clicks and opens generated by your email campaign.
For example, if you use MailChimp, it lets you check one box to add UTM parameters to links when you create an email campaign, so you can view traffic from links within Google Analytics.
You can also set up Google Analytics ID to track to visit your campaign pages and hosted campaign archive, so you can see traffic to these pages in your Google Analytics account.
#3 Analyze Google Analytics Data
With the use of the tool like Cyfe, you can view and compare data from multiple websites at the same time in Google Analytics.
Use Cyfe dashboards to display an outline of all of your websites’ pageviews, sessions and users and then analyze the data to find bigger trends in:
- Traffic from search engines and social networks
- Conversions, traffic sources, bounce rate and location of users
- Real-time traffic, including users, location of users, traffic sources and content
#4 Google Updates
You can check how past Google algorithm changes like Panda, Penguin and Hummingbird have affected your website.
You can add Fruition Google Penalty Checker to analyze data from your Google Analytics account and define if your website has been affected positively or negatively by Google updates.
You can also upgrade to a premium plan starting at $75 per month for an analysis of up to five websites in last three months.
#5 Find (Not Provided) Keywords
The loss of keyword data in Google Analytics was a shock for search engine marketers. However, you can try to recapture all of that lost data using tools like AuthorityLabs.
This tool monitors your search engine rankings, and it integrates with Google Analytics and other data points to determine what keywords are driving visitors to your website.
You can also use this data to create or optimize landing pages and web content to better target for new keywords that are driving content to your site.
#6 Add Split Testing
For example, Visual Website Optimizer for split testing campaigns.