It has been started with a goal to introduce a faster and more intuitive AdWords that’s focused on helping advertisers reach their business goals.
Some of the benefits within the new AdWords interface:
- A clutter-free design and easy navigation has been offered to do more in less time.
- Pages will load 20% faster so you can get your AdWords tasks done in less time.
- Easy access to key insights about your customers, like visualizations of the days and hours they’re most engaged with your business, help you take immediate action to drive better results.
- New features like call bid adjustments and landing pages, which have been available to people who got access to the new AdWords experience early, will now be available to everyone.
The faster AdWords in action
With the new AdWords experience being available for months now to those who received early access, Google has had time to put together a number of valuable resources to get new users acquainted.
To help users find what they need or how to navigate, the AdWords Help Center has been updated with all the latest features. Also, Google has a full guided tour, how to videos, and a best practices guide.