Videos are dominating the internet world. According to Cisco, the internet traffic from videos alone will make up 80% of all internet traffic worldwide. And, live video takes that demand and heightens it.
It has become a sensational trend in the online marketing.
Live Video Statistics
- Facebook users comment 10X more on live videos than they do regular videos.
- Video of a live event increases brand favorability by 63%.
- 80% of respondents to a Livestream reported they would rather watch a live video from a brand than read a blog.
- 82% of Livestream’s survey respondents said they preferred live videos from brands than other social media posts.
- 55% of people consume videos thoroughly – the highest amount of all types of content.
Benefits of Live Video Marketing
- Live video is accessible
- Live video is personal
- Live video is interactive
- Live video evokes urgency
- Live video can be ephemeral
One of the most amazing opportunities live videos offer is the ability to engage with your followers. With reactions, comments, and viewer numbers shown in real-time, you can quick responses by asking and answering questions in your broadcast.
In this case study, you’ll see the example of several brands and persons using the platform to create viewer engagement, deliver desirable knowledge, and promote marketing campaigns.
Live Video Marketing Examples
Dunkin’ Donuts hosted a live stream for Valentine’s Day where it took viewers on a tour of its test kitchen. The archived clip has more than 45,000 views.
The highlight of the video was certainly the donut factory. A staff member explains the process for laying out the dough, cutting the right shapes out, frying it, decorating it and creating donut cakes.
The company uses Facebook live video to show behind-the-scenes, and that will help you to grow brand loyalty and interest. It is a great way to showcase the human side of your brand and build connection with your audience.
You can do this by showing them preparations for a red carpet event, revealing the process of how their favorite product is made, or by letting them follow along with a particular employee’s daily duties.
Turkish Airlines became the first airline to broadcast a flight live on Periscope.
With the help of the crew, @TurkishAirlines broadcast a live stream of a flight from Istanbul to New York. To ensure it got the necessary approvals, it followed aviation guidelines and was careful not to broadcast live in-flight video in the cockpit.
Their live feed reached a total audience of 4.5 million people and received 290,000 Periscope likes. This helped Turkish Airlines gain 5,000 new followers as well.
— Turkish Airlines (@TurkishAirlines) June 6, 2015
— Turkish Airlines (@TurkishAirlines) June 10, 2015
Car manufacturing giant General Motors leveraged live video when it revealed the first ever Chevrolet electric car at CES 2016. More than 58,000 people view, resulting in just under 2,000 Facebook likes.
The company spokesperson highlights how societal trends like sustainability and urbanization have led to an increased consumer demand for electric cars.
4) Space X
Live video is also great tool for breaking industry news and showcasing new technologies.
Space X manages to accomplish both using live webcasts of rockets being launched into space.
They also create a sense of amity around the brand, as people across the world are able to join together and communicate as historic milestones are being reached.
Live video can be used to provide in-depth product demos where you can answer questions in real-time to improve purchasing fears and build trust.