It’s significant to know how to create your brand awareness campaigns successfully, with the goal that these fill your funnel. Amongst the possible hacks, you can use after existing contacts, customers, and database and show signs of improvement thought of who to pursue next. Further as quickly as possible, you can create your new custom audiences to get bigger & better results.
Here we go taking a look at 6 Facebook brand awareness hacks helping you know where to get started:
1)Begin with Audience Demographics
The most ideal way is to start with the insights that Facebook conveys to you. As a marketer, you are offering different products & services to different people. Facebook Insights gives you basic demographic data for buyer audiences, including gender, age range, and locations. The details give you a nice start and further, you can dive into knowing your customers’ motivations and end up accurately selling them the solution.
2) Research your buyers’ interests
Facebook’s interest-based targeting gives you the capacity to target far-reaching interests and further enables you to alternate way this by choosing the devotees of other brands, bloggers, and media personalities. By doing this, you can right away segment like-minded people, and additionally, know who to possibly cooperate with.
3) Adjust Your Interest Audiences Sizes
It’s important to take care of your audience size. Neither too big nor too small is preferable. Your brand awareness campaigns need to become effective while referring to audience size.
The solution is to begin with a size of around 500,000 –1million people.
In the beginning, you continue including interests and brand names to build up that list over a million. Further, add exclusions to narrow it down.
Proceed with adjusting this audience by selecting more interests or adding more exclusion to make it most effective.
Continue with repeating this procedure for several times in case of going after multiple personas.
4) Make A Hit To Be Shared Wide
Facebook awareness campaigns are known for offering several things and your custom audiences will help you do that. The goal here is to reach however many individuals as could be expected under the circumstances so that your custom audience works most well.
When your ads sincerely resonate, they stand a superior possibility at getting shared or remembered.
Your fans do the distribution for you and so, you come back to target their companions later on.
5) Branded Content to Leverage Influencers
Studies say that, “92% of customers trust influencer messages more than a brand’s.”
That implies individuals when getting their product or brand introductions from a third-party, they do believe it. Facebook’s introduction of the Branded Content ad type lets you get in front of new audiences. And as it is an ad unit, you get clear metrics on all interactions and exactly know what you’re getting for the money spent.
You can run ad creative here and along with leverage the influencer’s testimonial.
6) Taking Event Sponsorships Further
Marked content works so well and work as the most ideal approach to contact buyer personas.
It helps you boost your reach to the people who do know you to help share that message far and wide. You need to take your efforts so much further.
Here, you can create a wide range of event-specific Facebook brand awareness ads, using importance and different strategies to change another person’s interest for this event over to buy the first product.