[Case Study]- Bing SEO vs. Google SEO

25/11/2017
bing-vs-google

Google’s search engine and Bing’s search engine are two different search engines.

When we talk about SEO, Google comes to our mind first. And it makes sense. Google currently has 64.5% of the US’s search market share. Bing having solid SEO strategy needs to be taken into account as well. It serves 21.4% of US internet searchers.

Presently, Bing is growing grabbing the attention of those looking to reach a wider audience and rank higher on search platform.

In this case study, you’ll see the similarities & difference between Bing SEO & Google SEO and you can incorporate these into your strategy to make the most of both searches.

bing-vs-google

The Challengers

Google

Definitely, the most used search engine in the world, Google Search has been around since 1997 and is constantly improving with new smart results, advanced features, and integration with other Google products.

bing-vs-google

Bing

Bing is Microsoft’s search engine, earlier called Windows Live Search and MSN Search.

Bing brands itself as a “decision engine”, targeting to present results with more real-world context than just finding text on a page. Bing also rules Yahoo’s search.

bing-vs-google

Bing & Google SEO Similarities

#Links

All search engines value backlinks. Quality of a backlink profile holds load in both Google and Bing, so it is important to have high-quality links to your website. If trusted sites are linking to your site, your credibility is raised.

bing-vs-google

#Results for Local Search

Page content and optimization should include keywords based on geographic locations for success in the local results.

Google-Local-Listings-Example

#Paid Search

Paid Search works the same in both, but remembers this is only rented space for your website.

bing-vs-google

#Big Brands Rank Higher

Across all search engines, bigger brands will rank higher automatically. This is a combination of domain authority, high-quality backlinks and the daily visitors to a site.

#SEO Tools

Bing and Google both have a form of webmaster tools, where important search information can be accessed.

Bing & Google SEO Differences

1) Matching Keywords

Google

Google’s algorithm identifies synonyms and context around a keyword. This allows a little liberty and creativity within your content.

Bing

Exact keywords are best here.

2) Double-Meaning Search Queries

Google

If there is a keyword phrase with two meanings, the most popular website tends to rank first.

Bing

A double meaning search in Bing runs local results first.

3) Flash Content

Google

Google cannot crawl and understand Flash websites.

Bing

Understands and crawls Flash websites very well and sometimes gives credit to websites that use it.

4) Meta Keywords

Google

Meta keyword tag isn’t a ranking signal.

Bing

Meta descriptions and keywords can (potentially) have a big impact on search ranking.

metadescriptiontag

5) Social Signals

Google

Treats Facebook and Twitter pages like any other indexed pages.

Bing

Social signals are a key ranking factor. Search results will show you your Facebook friends’ and Twitter followers’ ratings of different businesses.

Conclusion

Bing and Google, both play a very important role in SEO. If you are ranking well in one search engine, does not mean you are ranking well in others, so cover all of your bases to make sure your SEO strategies include improving for all the top search engines.

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