- About ¾ of the world’s population now uses a mobile phone.
- More than 90% of the world’s Internet users go online via a mobile device.
- Users spend on average 69% of their media time on smartphones.
- Mobile’s share of web traffic is up 30% year-on-year.
- 42% of all mobile brand experiences involve search.
- 50% of B2B search queries today are made on smartphones.
- 35% of people who searched on their phone spent more than they expected in the store.
- 35% of online purchases happen on mobile.
- Mobile ad spends for 2017 is estimated at $143 billion worldwide.
- 70% of people report disliking mobile ads.
- Google holds a 95% share in mobile paid search ad clicks.
- Google drives 96% of mobile search traffic, followed by Yahoo at 2% and Bing at 1%.
- 80% of social media time is spent on a mobile device.
- Local searches are growing 50% faster than mobile searches overall.
- 68% of companies have integrated mobile marketing into their overall marketing strategy.
- 71% of marketers believe mobile marketing is core to their business.
- Mobile email opens have grown by 180% in the last three years.
- 91% of mobile users say that access to content is very important.
- 40% of mobile searches have local intent.
- Avg. pageload speed on mobile sites is 22 seconds.
- 69% of digital media time is spent on mobile.
- Mobile makes up 21% of online spending.
- $0.55 of every $1 spent on mobile advertising is wasted.
- Mobile ad blocking has increased 90% year-over-year.
- 92% of consumers share mobile videos with others.
DSIM Team
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