It’s December now and with 2018 right around the corner, marketers are likely attempting to deal with manage planning their digital marketing strategy for next year.
It’s not very late to address and plan for it and so, we have discussed here the biggest marketing trends to be seen in the next year i.e. 2018. Let’s take a look:
1. Artificial Intelligence (AI) Marketing To Grow in 2018
Presently, 57% of marketers use AI and it’s not new.
We are in all probability already interfacing with marketing AI all the time when seeing promotions in search results and on social media and its use is just going to develop with the with the improvement in technology. It’s anticipated to grow by 53% in the next couple of years.
2. SEO: a Lot More Than Keywords
With Google adjusting their search algorithm on regular intervals, marketers have understood what it is going to take hold of 2018. These changes are anticipated to reach a new level in 2018.
- Voice and image search will blow up
- Digital assistants will turn into the standard
- Mobile search results will turn into the focus for many businesses
Data forecasts an increasing inclination towards voice search, with 55% of teens and 40% of adults already using voice search daily. Digital assistants, such as Apple’s Siri and Amazon’s Alexa (and a proliferation in home assistant hardware sales), have made voice search popular and more integrated with apps.
3. Videos to get live, engaging and accessible
In 2017, video represented 69% of internet traffic and by 2020, it is expected that video will make up 80% of consumer internet traffic.
Live video and brief content, or content popularized by Snapchat and Instagram Stories will ill keep on dominating 2018 digital marketing trends. There are over 200 million people using Instagram Stories per month and this will keep on rising in 2018.
Apart from YouTube ruling the video world, 2017 saw online networking sites like Facebook, Twitter, and Instagram becoming prevalent video publishing platforms.
Autoplay has helped marketers to grasp their audience’s attention quickly and closed captions have made videos easier within your convenience.
Marketers have started relentlessly expanding video creation all through 2017, and will intend to do much more in 2018.
4. Major Push on Influencer Marketing
Influencer Showcasing has been working for some time now, however 2018 will see brands keep on investing vigorously in influencer marketing.
What is Influencer Marketing?
“Influencer marketing is a form of marketing in which focuses on influential people rather than the target market as a whole. It identifies the individuals that have influence over potential buyers, and orients marketing activities around these influencers.”
According to a report by Inc.com, 84% of marketers planned on executing at least one influencer marketing campaign during 2017, and businesses generate $6.50 for every $1 invested in influencer marketing.
Clothing and beauty brands have had incredible accomplishment with using micro influencers and major celebrities for some time now and brands like Amazon have also started preparing.
In 2018, brands will continue to give their existing customers a chance to suggest their products.
5. Marketing to Generation Z in 2018
Everybody tries to abhor advertising to Millennial, but Generation Z would now be able to begin taking a portion of this.
In 2018, lots of businesses will need to begin concentrating on Generation Z marketing, so you should begin now, in light of the fact that the generation spans almost 20 years. And, marketers will be marketing to these consumers for decades to come.
6. Content Marketing to grow super stronger
Content marketing is getting bigger, and studies have revealed that 70% of people learn about a business through an article than an ad Also, content marketing is cheaper than other forms of marketing and can produce more leads. Content marketing can take many forms from blog posts to videos and infographics.
7. Twitter May Fall While LinkedIn Rises
Twitter concentrated intensely on user acquisition in 2017, instead of on making upgrades to its advertisement stage. Thus, advertisers are putting resources into different stages to contact their audiences. This trend will continue in 2018 as Twitter keeps on dying a slow death.
Twitter Inc. neglected to draw in more clients in 2017. However, it attempted to restore its compass by extending its customary 140 character count to 280 characters, but this effort’s success still can’t seem to be seen.
In the mean time, LinkedIn has made various upgrades to its publicizing stage in 2017 and displayed an refreshed user interface, offering new opportunities for B2B and B2C brands.
In 2017, brands experienced better engagement on Instagram than any other social platform, and its excellent advertising controls are expected to help it become the go-to channel for social media marketing in 2018.
8. Digital World to Go Hyperlocal
The digital landscape is making it less demanding than any time in recent memory for nearby organizations to communicate with buyers. We have witnessed; Google Posts rolled out to all businesses in 2017 and Facebook Local gives consumers a more localized social platform, etc.
Local Services Ads make it easy to prove you’re trustworthy and so, we can hope to see more of the local focus in search results and social media in 2018.