Wondering what trends Facebook will experience in 2018?
Looking for better ways on interacting with customers?
Let’s explore the most important Facebook marketing trends for 2018.
Facebook has transformed the way people connect and communicate. It has seen massive growth and change in the past year.
Facebook trends have in progressively influenced how digital marketers behave.
As the year has arrived, we can all assume Facebook to evolve in better ways.
1) Facebook live Video will dominate
The number of people engaging with live videos has increased exponentially YOY.
Social Media channels are giving more importance to live videos and are continually looking for ways to improve user experience.
People spend 3x more time watching live videos than pre-recorded ones on Facebook. The average reach of Live posts also increased to more than double.
Here are some tips on how to best leverage Facebook Live for marketing:
- Create a Facebook Event
- Social shares
There is certainly that live video will take over 2018. You can do anything from Q&A sessions, live demos to even live product launches!
2) Endless rise of Chatbots
According to Facebook, there are now 100,000 monthly active bots on Messenger, providing an instant connection between brands and customers.
Customer service remains the main realm of chatbots, addressing basic queries and issues, and providing an automated interaction to drive sales.
Chatbots are used to gather customer insight they can improve on all stages of your marketing funnel. It can store information about the kind of questions that the customer asks.
Here are some tips for creating chatbots:
- Create a character first
- Keep it simple
- It won’t be perfect
3) Importance of Facebook Video Ads
Video is and will remain an integral part of Facebook marketing. Facebook users watch an average of 100 million hours of video every day.
With just a few Facebook video ads, you can improve engagement and prospecting.
46% of marketers still plan to add Facebook video to their digital marketing plan in the coming year.