Digital Marketing Updates from January 2018

31/01/2018
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The January month of the New Year 2018 was loaded with many changes and announcements from the digital marketing world. How about we see some of the foremost digital Marketing updates from Jan, 2018; let’s move ahead:

1) Google’s new Search Console opens to all

Jan8, 2018, Google announced rolling out its new Search Console to website owners globally.

The Google Search Console, formerly known as Webmaster Tools, is a place where those in charge of maintaining websites can analyze their site’s indexing on Google Search, view analytics, peruse inbound links, submit and remove content for crawling, monitor malware, and more.

The search engine giant said that the feature is still in beta and will live side by side with the old version. Users can toggle between them in the navigation menu.

As it was the most consistently requested new feature, site owners must be feeling happy to know the public beta has the same 16 months of data that was available in the private beta.

In addition to more data within the Search Performance report (previously Search Analytics report), the new Search Console has been completely rebuilt. It has been designed with a renewed focus on helping site owners identify and fix and pending issues.

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2) Google My Business Now Lets Users Upload Videos

Google My Business announced videos to the photos dashboard, allowing business owners to upload videos, and view videos uploaded by customers.

The ability for businesses to upload videos to their own listing is a brand new feature and will prove to be an effective marketing tool. The ability for customers to upload videos to another business’s listing is something that was introduced last year.

Videos can be up to 30 seconds in length and will appear in the overview tab of the Google My Business Dashboard. Customer uploaded videos can be found in the ‘customer’ tab, while videos uploaded by the business owner can be found in the ‘by owner’ tab.

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3) Facebook Changes its Newsfeed Algorithm 

Facebook made an announcement on Jan. 11th, 2018, about its latest changes to its News Feed algorithm and the company & its founder Mark Zuckerburg talks about going back to its basics.

The social network announced that the algorithm is being tweaked to prioritize posts that spark conversations and meaningful interactions between people” and to “prioritize posts from friends and family over public content.

According to Facebook, the move is designed to encourage people to interact more with the things that they actually do see. The thinking is that you’re possibly more likely to comment and discuss a post shared with family & friends than one shared by a business you follow.

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4) Google Adds AMP Testing Tool to Search Results

Google has announced one of its most significant update to the AMP testing tool since 2016. In addition to accessing the tool, users can also test AMPs directly in search results.

You have to go to Google and search for [amp page test] or something similar and you will see the box at the top of the search results:

The AMP testing tool can be used on any URL, not just URLs on your site. So, if you want to see why a competitor’s AMPs are consistently showing up in search results, run some pages through the tool and see what they’re doing differently. 

Starting Jan 16, 2018, YouTube announced making changes to the eligibility requirement for monetization to 4,000 hours of watch time within the past 12 months and 1,000 subscribers. YouTube said that it has arrived at these new thresholds after thorough analysis and conversations with creators. And, the update will allow improving its ability to identify creators who contribute positively to the community and helping drive more ad revenue to them (and away from bad actors). These higher standards will also help us prevent potentially inappropriate videos from monetizing which can hurt revenue for everyone.

Previously, the standard for joining YouTube’s Partner Program was 10,000 public views — without any specific requirement for annual viewing hours. This change will no doubt make it harder for new, smaller channels to reach monetization, but YouTube says it’s an important way of buying itself more time to see who’s following the company’s guidelines and disqualify “bad actors.” 

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5) WhatsApp Launches Business App 

On Jan 18, 2018, WhatsApp announced launching WhatsApp Business app for small businesses. It’s a free-to-download Android app which makes it easier for companies to connect with customers, and more convenient for WhatsApp1.3 billion users to chat with businesses that matter to them.

It aims at strengthening and streamlining the reach of small businesses without making hefty investments in website development, infrastructure related to customer support and more.

WhatsApp Business is a separate application which can be downloaded in addition to the normal messenger application. However, the user will have to register using a different number for the business. Currently, the application is only available on Android’s Play Store and has been rolled out to supported markets.

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