Google Rolls Out an SEO Tool

10/02/2018
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Google’s Webmaster Central announced an SEO Audit category to their Chrome Lighthouse developers’ extension.

The Lighthouse Chrome browser plugin contains audits for performance, progressive web apps, accessibility, best practices and now Google has added a search engine optimization auditing category. As a total package it’s a nifty app for helping create the very best user experience.

As per the post published by Google:

“The current list of SEO audits is not an exhaustive list, nor does it make any SEO guarantees for Google websearch or other search engines. The current list of audits was designed to validate and reflect the SEO basics that every site should get right, and provides detailed guidance to developers and SEO practitioners of all skill levels. In the future, we hope to add more and more in-depth audits and guidance…”

Here is a list of the ten SEO factors that Google Chrome’s Lighthouse measures:

Ten Google Lighthouse SEO Factors
  1. Meta Viewport Element
  2. Title Element
  3. Meta Description
  4. Page has successful HTTP status code
  5. Links have descriptive text
  6. Page isn’t blocked from indexing
  7. Document has a valid hreflang
  8. Document has a valid rel=canonical
  9. Document uses legible font sizes
  10. Document avoids browser plugins

As, it’s a tool created by Google, it may be useful for users to explore it further.

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