Weekly Wrap-up from Digital Marketing World

05/03/2018
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Hi There.

 
Happy Monday, y’all!

You must have had a fantastic week.

And, so it’s been a rather exciting one here at DSIM too.

Let’s find out this week’s weekly wrap-up including some awesome stuff on blogging & digital marketing.

See the posts hand-picked by DSIM for you that will keep you a step ahead of others!

1) Infographic
25 Best-performing Lead Generation Ideas

As a marketer, we dedicate a greater amount of time, energy, money and resources to create and develop content and campaigns to attract the potential audience. The ultimate goal for any successful company is to generate new leads. Here, in this infographic from DSIM are 25 actionable ideas to boost your lead generation plans.

2) Funding Report
15 Indian Startups Making News This Week (19 February- 25 February 2018)

A weekly funding report on DSIM’s blog; a quick look at the top investments for the past 7 days. Grab founded by Jignesh Patel; Linksmart DNA founded by Ashish Anand; CoLive founded by Suresh Rangarajan; FourKites founded by Mathew Elenjickal; ODeX founded by Liji Nowal, Vinit Shetty, Anand Raman, Kapil Patel, and Binai Thoppil; Shopclues founded by Sanjay Sethi, Sandeep Aggarwal and Radhika Aggarwal; Yellow Messenger founded by Anik Das, Kishore Reddy, Raghu Kumar and Rashid Khan; Book My Diamond founded by Pinank Kamdar and Sankalp Goyal; Aye Finance founded by Sanjay Sharma and Vikram Jetley; THB founded by Akansh Khurana; Agricx Lab founded by Ritesh Dhoot and Saurabh Kumar; etc.

3) Student Interview
“Need marketing skills, go to DSIM.”- Dhairya Singh

A candid session with Dhairya Singh, DSIM’s Ex-trainee and Digital Marketing Executive at ‘Speaking Tiger’. Read on the complete interview to know how DSIM helped him to become a digital marketer.

I’m working at ‘Advel’, because of DSIM.”- Aradhana Pathak

We had an interesting session with Aradhana Pathak, DSIM’s Ex-trainee and Digital Marketing Executive at ‘Advel’. Read on the complete interview to know how DSIM helped her to learn everything that needed to become a digital marketer starting from basics to expert level.

4) How-to
How to 10X Your A/B Testing with AdWords Ad Variations

Advertisers with the help of Google AdWords Ad Variations can test fresh copy at scale. But in the case, it becomes important for them to know how to use them. Here, you will find some ad variation techniques to check your copy prior to launch. It will scale up the quality and outreach of your ads.

5) Digital Marketing Monthwise Updates
Digital Marketing Updates – February 2018

Here, we have brought 2018 February Digital Marketing news updates; to keep you current amid your everyday job, all at one place. Take a look at this month’s digital updates, including new Audiences Report, PPC Management and more on Facebook, Instagram and Snapchat.

6)  Worldwide Marketing Events
The March 2018 Calendar

It’s important and one of the best ways to stay on top of data-driven marketing trends; yes attending marketing conferences you can do it. And, to help you find the most suited one, DSIM has rounded up 45 of the top March 2018 marketing conferences. Our list includes events highly recommended by former attendees as well as top-notch marketers. Let’s take a look and find those that best fit into your March Calendar.

7) News & Update
Facebook is Removing 20 Ad Metrics in July 2018

Facebook announced removing some metrics to help users focus on the more meaningful ones and additionally introduced new labels on some of its metrics to clearly show how they are calculated.

Google Rolls out Changes in Ad Grants

The team of Google grant made some changes in the program for nonprofits in the month of December 2017. These changes are vital for the advertisers. Find out a few modifications done in Google Grants.

Full list of Metrics being removed:
  • Actions, People Taking Action, Cost per Any Action
  • Amount Spent Today
  • Button Clicks
  • Canvas Component Time Percentage
  • Carousel Card
  • Link Click Destination
  • Mobile App Actions Conversion Value
  • Page Mentions, Cost per Page Mention
  • Page Tab Views, Cost per Page Tab View
  • Positive Feedback, Negative Feedback
  • Social Reach, Social Impressions, Social Clicks (All), Unique Social Clicks (All)
8) Content Bonanza
7 Brands Ruling Instagram With Best UGC Campaigns

With the right image and user-generated content (UGC) strategies, you can create a stronger Instagram presence. The e-commerce brands with the most Instagram success aren’t just selling a product. They are selling a lifestyle, a culture, often even an idea. We’ve listed 7 e-commerce brands killing the UGC game on Instagram and you can apply these to your own ecommerce marketing platform.

4 Do’s & Don’ts of Successful Affiliate Marketing

When you are a pro affiliate marketer, you can’t imagine the limit of your income, but here is an aspect and that is being a “PRO”. Even if you have never been into it, you can start learning the techniques and gradually proceed towards becoming skillful. However, amidst each one of those methods, there are certain Do’s and Don’ts which must be engraved at the forefront of your thought, so that you can reach success without issues. Let’s find it all here.

8 Creative Ways Brands are Using Snapchat

Snapchat has started a new chapter and looks prominent to change its image. Once a teenager social network is turning into a powerful medium of communications. Actually, Snapchat proclaims itself as a camera company. Way back in 2011, when it was incepted, it made an impressive launch and became one of the happening news in the USA that year. Well, here is a post about Snapchat success that includes its creative uses by brands for making their business outstanding on Social Media.

 7 Tactics to Build Your Brand on YouTube

YouTube has an incredible volume and an incredible reason as well to satisfy all promotion requirements.Now, you got the volume, but how will you earn it for yourself? You just need to know what to post and how to post on the YouTube? Here are 7 YouTube video tactics for your brand building purposes, let’s take a look and begin strategizing starting today.

10 Facebook Video Tips for More Engagement

At present, users see thousands of messages at once via Facebook, email, online ads, texts, and other outlets and so, it becomes even more challenging to keep their attention. Yet, to effectively achieve this, what should be done?

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