Weekly Wrap-up from Digital Marketing World

10/04/2018
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There is another week.

And, in this week’s wrap-up, DSIM discusses the latest Marketing news & updates, tricks & techniques and the surging trends.

Take a look:

1) Infographic 

DSIM’s Guide to Inbound Marketing 

In its guide to Inbound Marketing, DSIM takes readers through common inbound marketing stages that produce great results. The insights will give you a great idea of the day-to-day inbound marketing. Take a look!

10 Craziest Stats About Ad Targeting 

An infographic featuring Craziest Stats on Ad Targeting. Read on all the 10 stats here.

2) Funding Report

20 Indian Startups Making News This Week (26 March-31 March 2018) 

A weekly funding report on DSIM’s blog; a quick look at the top investments for the past 7 days; Roadcast founded by Rahul Mehra, Vishal Jain and Anshul Jain; Survaider founded by Madhulika Mukherjee and Tushar Mishra; Phonepe founded by Burzin Engineer, Rahul Chari and Sameer Nigam; Survaider founded by Madhulika Mukherjee and Tushar Mishra; Fynd founded by Farooq Adam, Harsh Shah and Sreeraman Mohan Girija; Planys Technologies founded by Tanuj Jhunjhunwala and Vineet Upadhyay; Benepik founded by Saurabh Jain; Creditas Solutions founded by Anshuman Panwar and Madan Srinivasan; Myra founded by Anirudh Coontoor and Faizan Aziz; Smaash founded by Shripal Morakhia; FactorDaily founded by Jayadevan PK, Titash Neogi and Pankaj Mishra; Carmel Organics founded by Rajesh Sagitla and Shailendra Dhakad; USPL founded by Anjana Reddy; DriveU founder by Amulmeet Chadha, Ashok Shastry and Rahm Shastry and others.

3) Student Interview 

“DSIM provides plenty of job opportunities.”- Anita Soni 

An interesting session with Ankita Soni, DSIM’s Ex-trainee and Digital Marketing Intern at ‘JWT Advertising’. Read on the complete interview to know how DSIM helped her to shape her career in digital marketing.

“I would give DSIM’s training 9/10.”-Jugnu Soni

An interesting conversation with Jugnu Soni, DSIM’s Ex-trainee and Affiliate Manager at ‘Cost2Action’. Read on the complete interview to know how DSIM helped him to make wise career choices.

4) Worldwide Marketing Events- The April 2018 Calendar 

If you’re looking for the best marketing events to attend in April 2018, check out DSIM’s Worldwide Marketing Calendar for the month April, here. The list contains 48 globally held events.

5) Guest Post 

Top 7 Live Chat Apps for Windows Users 

A Guest Post by Apoorv Bhatnagar, a Digital marketer at Freshworks Inc. He has 2+ years of experience in Content Writing. He writes about software that improves marketing, sales or hiring processes. Connect with him on LinkedIn.

How to Write Effective Copy for Mobile Landing Page

A Guest Post by Mary Walton, a blogger at SimpleGrad, where she writes about education. Also, she tutors at Academized and proofreads content for online writing services like Paper follows. Mary also helps with content marketing. You can connect with her on Twitter and LinkedIn.

6) Digital Marketing Tool Review 
MailChimp vs. AWeber 

Here, in this post, DSIM is reviewing two of the best email marketing software presently available, MailChimp vs. AWeber. Marketers planning to begin might get confused with which provider should they choose? Both are brilliant options for email marketing and have many similar features. So, read on to this post get a complete overview of both AWeber and MailChimp’s features and later decide on which one suits you best.

7) News & Update

Digital Marketing Updates- March 2018

To help marketers keep an eye on the Digital Marketing news that really matters, DSIM publishes a monthly roundup. Read on the post covering Major Digital Marketing News & Updates from March 2018.

YouTube Lets Advertisers Buy Ads Based on Reach

To help advertisers reach more of their audience on YouTube with even more flexibility, YouTube has introduced a new way called “TrueView for reach.” TrueView for reach brings the popular in-stream format built on user choice together with the simplicity of CPM buying. For detailed info read on the update.

Facebook Makes Split Testing Ads Easier

Facebook ad is one of the effective social marketing techniques to gather leads. But, to procure and produce completely engaging and high performing ad content, you need to do A/B testing.

Facebook has now come up with an easy method for split testing ads aka A/B testing. The split testing ad service by Facebook has been available since last October, when it started allowing advertisers to compare ad formats, CTAs, and other marketing programs.

Bing Ads Rolls Out Price Extensions

Bing Ads has announced the rollout of a new feature that will allow users to add price extensions to search ads. Price extensions allow advertisers to display products and services with their respective prices and add up to the 25-character description with each extension.

Facebook Messenger Now Supports HD Video and 360- degrees Photos 

Facebook has always been a magnificent social platform for users. With several features provided, the social platform has enabled them to utilize in specific ways. Video and image sharing are two of those prominent features. 

8) Content Bonanza 

10 Tactics for Optimizing Your AdWords for Video Ads

In view of optimizing your AdWords for video ads, there are a lot of things need to be considered in the procedure. A video ad campaign launch can be a significant idea and here are 10 important tactics for optimizing them for greater results.

3 Steps to Optimize Facebook Ad Bids

The post discusses how the selection of bids for ads influences your Facebook ad campaign. Learn on how to optimize your bidding and understand which one to choose among clicks or impressions.

6 Content Amplification Tactics to Boost Your Reach 

In this post, we’re going to share 6 content amplification tactics that would be working efficiently in outreaching your content to the readers who are eagerly waiting for a productive and useful content.

Google Algorithm Updates {2017-2018}

Google keeps changing its algorithms at regular intervals, sometimes twice a day depending on the needs. Similarly, the company brought up changes in its algorithms in the year 2017 & 2018. Here, we are moving ahead discussing the most recent ones i.e. 2018 Updates.

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