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Google AdWords launches Reach Planner for YouTube Ads

12/04/2018

Google AdWords launches Reach Planner, a new planning tool for video campaigns. It allows advertisers to forecast the reach and frequency of video campaigns on YouTube and across Google’s video partners, in over 50 countries.

The tool will provide unique reach data across all devices, for all core audiences and video formats.

‘Product Mixes’ is another key feature of Reach Planner. This feature will give insight into how different video formats work best together.

It will also suggest the right mix of YouTube ad products based on an advertiser’s marketing objective, ad preferences, and budget.

For instance, if you want to maximize reach to drive awareness, and have short creative assets, Reach Planner will recommend the right allocation of spend between TrueView in-stream and Bumpers to achieve that goal.

It is a beta product and advertisers can get access via Google sales teams.

Here the steps on Reach Planner: Find the right ways to reach the right people.
  • Choose your audience- Define your target customers. Then learn the most effective ways to reach them on YouTube;
  • Find the right product mix- Given your campaign objectives, Reach Planner will help identify the right mix of products, based on the ad formats you have available and your plan’s budget.
  • See your reach- You will see a reach curve, frequency, and other key metrics for the audience defined. You can also make on-the-fly adjustments to flighting, targeting or other campaign inputs to see how these metrics change.
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