8 Influencer Marketing Tools for Stronger Influence

15/05/2018

Brands grouped to influencers in masses to help sell their products and services to target audiences.

Influencer marketing has been huge, with more social influencers adding up every day. Don’t expect this drift to stop any time soon.

If you haven’t tried influencer marketing yet, now definitely is the time to start.

In this article, we’ll roundup top tools that’ll help you scale up a better influencer marketing campaign.

#1 Influence.co 

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Services Offered: Influencer Discovery, Campaign Management
Channels: Facebook, Twitter, Instagram, YouTube, Pinterest, Blogs

Influence.co is a platform where brands can discover, calculate, and contact potential influencers.

With a searchable database of profiles across social media platforms, you can discover the right influencers based on location, category, and other demographic factors.

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Pricing

Free/Paid

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#2 Upfluence

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Services Offered: Influencer Discovery, Campaign Management
Channels: Facebook, Twitter, Instagram, YouTube, Pinterest, Blogs

Upfluence is a self-serve platform that handles all aspects of an influencer marketing campaign – finding and researching influencers, managing your campaigns and influencer lists, and monitoring / analyzing your campaign.

It helps brands tell their story with powerful influencer & content marketing technology.

One of the things that make this tool awesome is that you can actually search for influencers the other way around: by their audience.

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Pricing

Paid

#3 GroupHigh

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Services Offered: Influencer Discovery, Relationship Management
Channels- Facebook, Twitter, YouTube, Blogs

GroupHigh’s blogger outreach software helps you identify influential blogs, automate research, and measure engagement to make outreach marketing more successful.

It provides both influencer research features and influencer outreach tools.

You can search through using all kinds of filters like their location, social networks, and even chosen modes of communication.

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Pricing

Paid

#4 Revfluence

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Services Offered: Influencer Discovery, Relationship Management, Campaign Management, Influencer Marketplace
Channels: Instagram, YouTube, Blogs

Revfluence is a marketing platform that allows brands and creators to connect and collaborate with each other.

It has a database of more than 150,000 influencers who have opted into the system. With the help of this tool high performing influencers are easily recognized, and users have the tools to nurture those relationships.

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Pricing

Paid

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#5 Kred

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Service offered- Influence Measurement
Channels- Facebook, Twitter, YouTube, Instagram

Kred is a social profile assessment tool that influencers use to compare themselves to others, but it’s also a great place to find and value potential influencers to work with your brand.

It provides two scores, called “Influence” and “Outreach”, which are based upon an amenably published algorithm.

It measures “influence” based on a variety of Twitter metrics, including:
  • Followers
  • Social mentions
  • Replies
  • Retweets

The platform also hordes “Kred Communities” based on specific topics or interests. Every Kred Community page has a matching leaderboard displaying the top Influencers of that community.

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Pricing

Free (30-day trial)/ Paid

#6 TapInfluence

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Services Offered: Influencer Discovery, Campaign Management
Channels: Facebook, Twitter, Instagram, YouTube, Pinterest, Blogs

TapInfluence ties content creators, influencers, and brands to build genuine relationships through significant content.

Its search feature allows users to discover influencers via their niche’s demographics and interests. It delivers data on the influencers’ performance history and an estimated cost per engagement.

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Pricing

Paid

#7 Traackr

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Services Offered: Relationship Management, Campaign Management
Channels: Facebook, Twitter, Instagram, YouTube, Pinterest, Tumblr, Blogs

Traackr is the leading influencer management platform. It helps you manage, validate, measure, and scale influencer marketing programs built on relationships.

It offers an influencer analytics suite that supports influencer marketing strategies. More than 140 businesses use this tool to research, build and manage their social marketing strategies.

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Pricing

Paid

#8 Onalytics

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Services Offered: Influencer Discovery Relationship Management
Channels: Facebook, Twitter, Instagram, LinkedIn, WordPress, Blogs

Onalytica’s influencer discovery platform offers cloud solutions to help clients scale and improve their content marketing and influencer marketing strategies.

It mines over 200 billion posts a year into a curated database of over 500K global social media influencers.

You can search for influencers by categories, platform, demographics, or content. Its search features digs very intensely and can generate a huge amount of data about influencers and their postings.

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Pricing

Free (7-days Trial)/ Paid

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