17 Video Stats Secrets To Sell On Social Media

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45% of people watch more than an hour of Facebook or YouTube videos a week.
85% Facebook videos are watched without sound.
100 million hours of video content are watched on Facebook daily.
64% of consumers say that watching a marketing video on Facebook has influenced a purchasing decision.
39% of consumers are more likely to finish videos with subtitles.
Facebook records 8 billion average daily video views.
Snapchatters watch 10 billion videos a day.
93% of Twitter videos are watched on mobile.
82% of Twitter users watch video content on Twitter.
65% of people who watch the first three seconds of a Facebook video will watch for at least 10 seconds, and 45% will watch for 30 seconds.
Snapchat video ads deliver over 2X the lift in purchase intent compared to TV, YouTube, Instagram, and Facebook video ads.
39% of Marketers are creating Square or vertical videos.
52% of consumers prefer pre-recorded video content, while 48% prefer live video content.
Marketers feel the most confident about reaching customers with video on Facebook and YouTube.
81% of Marketers are optimizing their Social Videos for mobile.
51% of Marketers use Closed Captions most of the time or always on their videos.
73% of Consumers are deciding in less than 30 seconds if they will watch to the end of the video.

DSIM Team

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