Google has updated the Google Trends tool. It has become an important part of editorial storytelling, giving reporters everywhere an insight into search trends across the world.
“Today, we’re updating Google Trends with new features, simpler navigation and more ways to explore data and stories around one of the world’s biggest journalistic datasets.” – says Google’s Gavri Smith
New Google Trends Keyword Research Features
- A revamped Trending searches section, showing what is trending in search right now, both daily and minute-by-minute.
- A newly-designed section where you can see Google Trends data stories curated by the News Lab team. It’s also a great place to find amazing examples of Google data visualizations by newsroom designers from all over the world.
- Easy access to Year in Search data going back to 2001, so you can see how search interest has changed over time.
- New infographic types such as an intensity map to compare different topics in more meaningful ways.
You can still access your favorite features, such as real-time (minute-by-minute) feeds and daily Trends pages, and the Explore page.
DSIM Team
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