13 Retargeting Ad Stats you probably didn’t know

08/06/2018
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  1. 25% of online viewers enjoy seeing retargeted ads.
  2. Retargeting can boost ad response up to 400%.
  3. Retargeting ads are 76% more likely to get clicks than regular display ads.
  4. The click-through rate (CTR) of a retargeted ad is 10 times higher than the CTR of a typical display ad.
  5. Retargeting ads lead to a 1046% increase in branded search.
  6. 54% of marketers consider social media as the hottest topic in retargeting.
  7. Website visitors who are retargeted with display ads are more likely to convert by 70%.
  8. 68% of marketing agencies and 49% of brands have a dedicated budget for retargeting.
  9. 35% of marketers turn to search retargeting primarily to increase brand awareness.
  10. 30% of consumers have a positive or very positive reaction to retargeted ads, while only 11% feel negatively about them.
  11. 46% of search engine marketing professionals believe retargeting is the most underused online marketing technology.
  12. The average click-through rate for display Ads is 0.07%, while the average click-through for retargeted Ads is about 0.7%.
  13. 50% of marketers said their retargeting budget will increase in the next 6 months.
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