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Social media has really influenced everyone, from individuals to businesspersons.
Once a question, “why should our business use social media?” has now become “how could our business grow with social media marketing?”
Truly, this is the effectiveness of social media which has caused this transformation.
Again the news is exciting for marketers as they can get to know how many businesses are on the way to social media entry and how would they document their strategies.
Here, in this article, you will come to know 5 effective social media strategies to rule the market-
1) Assess Your Current Business Social Presence
You’ve created your several social media presence like Facebook, Twitter, LinkedIn, and Pinterest and so on.
When you were creating your business profile, you’ve been asked several routine questions. You’ve answered them all.
Apart from creating social media profiles for businesses, you need to focus on below-mentioned points-
- Which networks are you currently active on?
- Have you optimized your networks (photo and cover images, bio, URL, etc.)?
- Which networks are presently bringing you the most value?
- How do you compare your profiles to your competitors’ profiles?
Thus, when you’re going to prepare social media strategy, you first go for a survey of your social profiles created for business.
2) Enlist Your Ideal or Targeted Audience
It’s very important to know who you’re ideal or target customer is so that you can get your product sold without hindrances.
Now, you have to analyze all social media channels and enlist the users who are relevant to your business.
Then, you will go for enlisting their general description, name, their habits, their likes, dislikes and much more.
Remember, this task may look small, but even the best marketers fail if they are marketing to wrong audience. If you answer the following questions, you will get highly focused buyer persona-
- Age
- Location
- Job Title
- Income
- Pain Points (that your business can solve)
- Most Used Social Network
These tools will help you in knowing the traffic your competitors are getting.
3) Create Your Social Media Mission Statement
Social media statement is something that drives your future actions, so you should think about it.
The statement will clearly define your social media goals and also reflect your brand identity.
Another important thing is to keep your ideal customer in your mind while creating this statement.
You will see different statements on different social media profiles and one of the examples is “to use social media to educate current and potential customers about digital marketing, with a focus on social media marketing.”
Once you have documented your statement, it gets easy for you to decide what to share and create.
If it doesn’t match with your mission statement, forget about it. Businesses which post occasionally without a mission statement will fail. People or audiences like follow experts, not generalists.
4) Identify Potential Metrics
Metrics are certainly an essential part of social media strategy preparation.
So, if you want to analyze the success of your social media marketing efforts, check out the performance of your metrics.
Metrics are not only about gaining more and more followers, but also about making money.
After all, it’s tough to reduce spending time and money on something that is not improving the brand’s value.
A few considerable metrics are:
- Conversion Rate
- Time Spent on Website
- Reach
- Brand Mentions
- Sentiment
- Total Shares
You can use several tools for optimizing your metrics, like this one used for conversion rate optimization.
5) Create Engaging Social Media Content
Content is definitely a common step among all strategies as it really brings a great worth.
But, most of the businesses directly jump to this step. Till now in this post, you have come across several steps that you must follow before coming to content curation.
Now, why should you curate content and post on social media?
To engage your audience as a brand’s social media marketing strategy.
You know your ideal customer and you’ve created your social media mission statement as well.
When you have all these things in your hand, you can easily create content for your social media concern.
So, what type of content exactly you should create?
Here are few examples-
- Images
- Infographics
- eBooks
- Interviews
- Videos
- Blog Posts
You can use tools for creating infographics, videos, eBooks and others. For instance, Canva is used infographics creation.
The list of content ideas can be extended, but make sure each of them is aligning with your mission statement and skill set.
Conclusion
Social media always works for businesses.
But, what is important here is to understand that to be successful, you are supposed to focus on preparing strategies to get success.
Above-mentioned steps will help you in creating a successful social media strategy.
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