Bing Ads is now live with a new type of annotation that shows a site is secured when it shows up in search results.
Here is an example what it looks like:
Another example is:
It adds a “Site secured by Norton” to the listing following the website URL.
“When your website is secured by a third-party antivirus provider, like Norton or McAffe, it increases customers’ confidence in your website. This added level of trust will also help to increase clicks and higher reliability for customers.”- According to Bing Ads
These security annotations are automatically added to ads if Bing Ads decides that the annotation can improve ad performance.
All advertisers are qualified for ad annotations; however, this feature is not always assured to show in the ads.
The security badge annotation will only appear in US search results for desktop device users.
