All posts in "Case Study"

[Case Study]- The 5 Worst Marketing Fails of 2017


We’ve all made mistakes in our life. It happens. Even big businesses have been found making terrible mistakes within years. Sometimes their marketing campaign just doesn’t work. But when it happens on a large scale, the reputation of the brand may be risked. Always remember that, on these rare events, your brand’s advertisement doesn’t just […]


[Case Study]: Bing Ads vs. Google AdWords


As an online marketer, it’s essential that you check different advertising platforms for your company and your clients. It is important to know which works best as per businesses, demographics and, in fact, for budgets. Here in this case study, we’ll talk about AdWords and Bing Ads; which offers the better value. If you’re an […]


[Case Study]- 4 Brands to Help You Steal Power Mobile Marketing Ideas


Consumers are continuing to approve new ways to communicate with businesses and brands from their mobile phones. The major fact is 91% of smartphone owners have their device within arms’ reach 24/7.  And, it’s really the first time that we, as marketers, are able to reach our customers on a 24/7 basis. A study showed […]


Case Study: 4 Brands winning their LinkedIn presence


What makes a brand do well with marketing on LinkedIn? We will be answering the question by looking into companies who have proven to be successful on LinkedIn. With earnest marketing efforts, these brands have made loyal audiences across the world. They maintain a simple formula for creating effective content: Constant updates on company and […]


[Case Study]- 4 Examples of Brands Using Facebook Live for Marketing


Facebook Live is a live stream feature where brands & people can post videos in real-time. It is the most essential part of Facebook’s constantly growing set of services and is exponentially good for Facebook engagement. It is one of the most inspiring social media strategies available to brands today, and is what we will […]


[Case study]- 6 Brands Telling You When to Post On Social Media


Some strategies can either make or break your social media success and the one amongst those is, ‘Post frequency’. If you post too rarely, your audience will forget that you exist and you will quickly fade into the deep dark halts of their minds. However, if you are posting too often, you will become a […]


CASE STUDY: Is Your Email Marketing Mobile, Automated & Personalized?


Email marketing is more powerful than it’s ever been.  According to a recent study, marketers feel that email marketing delivers better ROI than any other digital channel. A well-planned and implemented email marketing strategy will return a strong ROI for your company. Overall, email marketing returns a 3800% ROI and $38 for every $1 spent. […]


[Case Study]- 4 Brands Introducing Innovative Social Media Practices


Do you ever read social media marketing case studies of brands for motivation? Different brands had different budgets, different goals and very different ways of achieving them. This case study highlights 4 brand case studies of businesses that have stood out by applying innovative social media marketing strategies. All of these were creative, ambitious and […]


Case Study: How MakerBot doubled its Facebook Ads ROI?


Facebook advertising is closely important to the success of business’s social media marketing efforts. Creating excellent targeted ads to a niche audience is an incredible way to convert traffic into sales. These ads can be some of the toughest ads to create, as you have to be in it for the long game. However, if […]


[Case Study]- 5 Brands to Teach You the Power of Visual Content


Content Marketing is an effective strategy to attract, acquire and retain the significant audience for your brand. However, when it comes to winning an audience and converting them into customers, you can rely upon visual marketing. Visuals can tell your company story, boost awareness and drive more traffic to your product or service. Brands can use […]


Rebranding Done Right or Wrong?: 5 Examples To Learn From


Rebranding is the hottest marketing trend in a prompt of efforts to appear fresh, new and significant for today’s audiences. It refers to the repositioning, refreshing & rejuvenating of a brand and in some cases as even having a brand bring totally ‘REBORN’. Many companies have tried and most fail. A successful campaign needs more […]


[Case Study]- 3 Real life examples of winning Affiliate Websites


Affiliate marketing is an effective way to monetize your website traffic because it allows you to present your visitors with offers that they are likely to be interested in. And, it has been a long-standing monetization strategy on the web. Affiliate simply means generating revenue from traffic. Being an affiliate in the internet marketing business […]


Email Marketing Case Study: Moz vs. HubSpot


When used correctly, email marketing can increase sales, keep customers interested in your brand, and dramatically improve your overall ROI. When used wrongly, email marketing can irritate, bore or even defy people against your business. Seeing as email is one of the best communication channels to connect with users, it makes sense that these companies have email […]


[Case Study]- 3 Success Stories to Make You Rethink Your SEO Strategy


Over 500 million people search in Google every day. SEO is not a thing you should ignore. The strength of SEO is that, if you have a product that people are searching for, your site can act at the perfect moment – when they’re looking for it. There are billions of pages on the internet. […]


Baahubali Has Become Marketers’ New Favorite Guide – A Case Study


Baahubali movie has been one of the most awaited and expensive movies running successfully all across. The extraordinary buzz & hype led Baahubali to be a tsunami at the box-office on the first day of its release. A few interesting facts about the movie Baahubali: Baahubali is the most expensive movie ever produced in the […]


What really went wrong with Snapdeal?- A case study


Beleaguered online marketplace Snapdeal is going through troubled breaks. Struggling to raise fresh capital, confuting against internal conflicts, once an e-commerce major Snapdeal has decided to stop all non-core actions, reduce costs and handover pink slips to employees to turn cost-effective. Earlier Snapdeal was the 2nd best alternative for people after Flipkart but emergence and […]


5 Important Lessons You Can Learn From Uber’s Mistakes: A Case Study


It’s been a bad few experiences for Uber. Revelation of sexual harassment, public blowbacks, losing money and competition forcing it to lose even more money, CEO’s shouting matches over diminishing pay, bad PR & marketing, are a few of the Uber’s worst screw-ups that led this brand to subject huge criticism in recent times. Here, in […]


[Case Study]- Digital Payment Landscape In India 2017: Trends & Future


India’s digital payment system will be worth around $500 billion by 2020. Their prediction sees the digital payments sector contributing to 15% of India’s gross domestic product (GDP) in four years’ time. Multiple factors and official & behavioral trends are fueling this shift towards a cashless economy. Enhanced internet connectivity and high rate of penetration […]

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