All posts in "Case Study"

[Case Study]-Apple vs. Samsung: A Battle of Marketing Relevancy


Presently, Apple and Samsung are seen as the largest manufactures of Smartphones across the world. Earlier, the mobile phone market was ruled by companies like Nokia and Motorola, Apple took over the market when it launched ‘iPhone’ in 2007. The product became actually popular among users, having large and multi-touch user interface. Apple continued on […]


[Case Study]: Marketing Strategies for SMEs in India


Marketing is decisive in developing countries like India. The prominence of Small and medium enterprises (SMEs) is seen as these are allied with the balanced growth of Indian economy, playing an important role in generating millions of jobs. Arriving up of SMEs calculations depend upon how well they market their products in this pulsating competitive […]


[Case Study]-3 Brands that made it Big with Content Marketing


Content marketing has become the word of the game in the world of internet marketing, and the facts which back it up are: Brands using content marketing save an average of $14 per new customer acquired. Inbound marketing delivers 54% more leads on average than traditional outbound marketing 67% of surveyed B2B companies reported marketing […]


[Case Study]: Big Brand Failures; Lessons to Learn From


A good marketing strategy is the most effective way to increase the brand awareness. But, when the marketing strategies go wrong and turn into a marketing failure then it can be the major reason behind the fall of your brand. Maintaining the brand value and strategy is a challenging journey, even when you reach great […]


[CASE STUDY]- Louis Philippe: An Indian Brand Sharing Intimate Relationship with Social Media


Louis Philippe Parent company Madura Fashion & Lifestyle (Aditya Birla group) Category Apparel and accessories Tagline/ slogan ‘The upper crest’ USP Symbolizes elegance, class, status, and a lifestyle that is noticeably royal and luxurious About Louis Philippe Launched in 1989, Louis Philippe is an Indian brand of men’s apparel and is measured for representing their style […]


[CASE STUDY]: How M.A.C Cosmetics became the world’s leading Makeup Company?


What you will find in this Case Study? About M.A.C Cosmetics Let’s start at the beginning? Timeline of M.A.C Cosmetics Brand Quintessence Branding Strategies of M.A.C A.C’s presence in the Social Media Facebook Marketing Twitter Marketing Instagram Marketing YouTube Marketing Content Marketing Public Relation Multichannel Marketing via Direct Mail and QR codes Mobile Marketing MACnificent Me […]


[CASE STUDY]- How Hershey’s Filtered Sugary Success from the Rich Layers of Chocolate?


What you will find in this Case Study? About the Hershey Company Evolution of Hershey Company Marketing Strategy Micro-Marketing Holiday marketing Hershey’s Ad Campaigns Social Media Marketing Information Sharing Strategy Conclusion About The Hershey Company The Hershey Company, known commonly as Hershey’s, is one of the largest chocolate-producing companies today.  It is a global leader […]


10 Tips for Writing Case Studies That Convert, Not Bore


Case studies work as great resources to tell the world how valued your products or services are. With great case studies, you become able to highlight your accomplishments in a way that changes your ideal prospective customer into the existing one. Now, it’s time to take a different style to writing case studies, so that […]


CASE STUDY: How Berger’s rise as India’s second largest paints company?


What you will find in this Case Study? 1) About Berger Paints 2) 250 years in the Making 3) Berger Paints’ Secret Recipe 4) Marketing & Promotional Strategy 5) Growth & Future plans About Berger Paints Berger Paints was founded by Lewis Berger in 1760. In India, Berger Paints was integrated in 1923. Today, Berger Paints […]


CASE STUDY: How Allen Solly Revolutionized The Indian Formal Attires?


What you will find in this Case Study? 1) About Allen Solly 2) History 3) Marketing & Promotional Strategy 4) The Growth Story About Allen Solly Allen Solly is a brand that transformed the dressing lifestyles of Indian officials. Allen Solly was the modernizer in bringing the semi-formal revolt to the Indian market. It netted […]


CASE STUDY: How the Man from Bangalore Brewed a $200 Million Success Story?


What you will find in this Case Study? 1) About Café Coffee Day 2) How it all started? 3) Achievements 4) Marketing & Promotional Strategy Social Media Marketing Facebook Twitter YouTube Television Tie-ups Sales Promotion CCD App 5) The Growth Story: Bean to Cup About Café Coffee Day Café Coffee Day is not just a […]


CASE STUDY: The secret behind the spectacular rise of the Real Estate Portal Commonfloor


What you will find in this Case Study? 1) About Commonfloor 2) How Commonfloor Started 3) Revenue model of Commonfloor 4) Marketing Strategy of Commonfloor 5) Social media strategy 6) Funding 7) Quikr merger with Commonfloor 8) Growth and Expansion About Commonfloor, its journey starts from 2007 to become India’s largest residential community portal. It […]


CASE STUDY: How Stellar Data Recovery used SEO to increase website traffic by 400%?


What you will find in this Case Study? 1) About Stellar 2) Stellar Business Objective 3) Strategy adopted by Stellar 4) Challenges for Stellar 5) How Stellar handled the challenge 6) Results Achieved About Stellar Established in 1993, Stellar is the most trusted name in the data recovery industry in India. It provides almost each […]


CASE STUDY: How Nykaa gained 50,000 visitors in a month leveraging Digital Marketing?


What you will find in this case study? 1) About Nykaa 2) How Nykaa Started 3) Marketing Strategy of Nykaa Content Marketing YouTube Channel Discount coupons and offers Use of Social Media Nykaa Experts Nykaa Retail Shop 4) Results Achieved About Nykaa Nykaa is a growing e-commerce platform for beauty and cosmetics products in a wide […]


CASE STUDY: How Amul is using the power of digital marketing?


What you will find in this Case Study? 1) About Amul 2) How Amul Started 3) Amul’s Early Stage 4) Marketing Strategy 5) Social media strategy 6) Results Achieved About AMUL Amul is the most successful Indian brands in the FMCG industry. Amul in the past years was known for creating white revolution in India […]

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