All posts in "Digital Marketing Stats"

10 CRO Stats to Fuel Your Strategy


CRO tools have an average ROI of 223%. Customer journey analysis to improve conversion rate is in the game plan of 60% of online marketers. 44% of companies use split testing software. A/B testing is the most popular form of CRO, with 56% of marketers using this method. 7 in 10 marketers using CRO look […]


15 Stats to Not to Let You Miss Mobile Search SEO


42% of all mobile brand experiences involve search. 40% of Mobile Searches have local intent. Users spend an average of 69% of their media time on smartphones. 35% of the time the first page that ranks for a domain on a query is different on mobile and desktop SERPs. 53% of mobile website visits are […]


11 Statistics To Know About SMS Advertising Stats


Users spend on average 69% of their media time on smartphones. Texting is the most widely used and frequently used app on a smartphone. SMS ads more than twice (20.2%) as commonly recalled as mobile web ads (8.1%). Text messages can be 8x more effective at engaging customers. Reach a highly captive audience- achieve nearly […]


9 LinkedIn Stats to Plan Your B2B Marketing


61 million LinkedIn users are senior level influencers and 40 million are in decision-making positions. LinkedIn is the #1 channel B2B marketers use to distribute content at 94%. LinkedIn makes up more than 50% of all social traffic to B2B websites & blogs. 91% of marketing executives list LinkedIn as the top place to find […]


15 Webinar Statistics Matter to Your Marketing Strategies


60% of marketers are using webinars as part of their content marketing programs. 3 is the magic number in terms of email campaigns used per webinar. Webinar audiences prefer attending webinars that run between 30 and 40 minutes long. Research shows that people will only commit to attending one webinar per week. 10 or 11 […]


10 LinkedIn Publishing Stats You Would Love To See


Only 1 million users have published an article on LinkedIn. 45% of LinkedIn article readers are in upper-level positions (managers, VPs, Directors, C-level) Long-form content gets the most shares on LinkedIn. How-to & list posts perform the best on LinkedIn. Posts split into 5, 7, or 9 headings perform the best. Of the 10,000 most […]


11 Local Advertising Stats Surprise for You


58% of senior marketers consider local marketing an essential factor for a business’s profitability and growth. On average, businesses make $2 in revenue off of every $1 invested in local advertising through AdWords. Retailers advertising locally on Facebook see an average ROI of 152%. 80% of mobile marketers are using location-based advertising, the majority of […]


15 Stats to Create Engaging Instagram Ads


Instagram ads increased by 28% in the second half of 2017 7 out of 10 hashtags on Instagram are branded 80% of users follow a business on Instagram Instagram mobile ad revenue to hit nearly $7 billion in 2018 25% of Instagram ads are single videos Posts with a location get 79% more engagement 70% […]


12 Personalized Stats for Eye-Opening Marketing Strategy


78% of CMOs think custom content is the future of marketing. 62% of adults under 34 are willing to share their location for more relevant content. 57% of consumers are okay with providing personal information on a website as long as it’s for their benefit and being used in responsible ways. 77% of consumers would […]


15+ Statistics For Visual Content Warriors


81% of people only browse the content they read online. 5% of marketers say that original graphics, like infographics, perform best. People form a first impression in a mere 50 milliseconds. An estimated 84% of communications will be visual by 2018. The average person gets distracted in 8 seconds, though a mere 2.8 seconds is […]


13 Mobile Website Optimization Stats Might Surprise You


Global mobile data traffic is expected to increase nearly a sevenfold between 2016 and 2021. When it comes to media usage, users spend on average 69% of their media time on smartphones. Google drives 92.6% of mobile search traffic, followed by Baidu at 3.9%, Bing at 1.6% and Yahoo at 1.2%. 92% of those who […]


14 Twitter Advertising Statistics Marketers Must Know


Twitter has an active user base of 130,000 advertisers. 86% of Twitter’s revenue comes from Mobile. Twitter is used by 84% of B2B marketers. Mobile advertising revenue was 88% of total advertising revenue. Total ad engagements were up 91% year-over-year. Promoted tweets have been attributed to a 29% increase of offline sales. Advertising revenue per […]


13 Retargeting Ad Stats you probably didn’t know


25% of online viewers enjoy seeing retargeted ads. Retargeting can boost ad response up to 400%. Retargeting ads are 76% more likely to get clicks than regular display ads. The click-through rate (CTR) of a retargeted ad is 10 times higher than the CTR of a typical display ad. Retargeting ads lead to a 1046% […]


21 Landing Page Optimization Stats to Increase Conversions


52% of companies and agencies that use landing pages also test them to find ways to improve conversions. Long landing pages can generate up to 220% more leads than landing pages with above-the-fold CTAs. Getting landing pages built and tested is one of the top five challenges faced by B2B marketers. 61% of companies run […]


15 Stats to Make You Ready For Retail Marketing


51% of people prefer to shop online and 96% of people have made an online purchase in their life. 67% of Millennials and 56% of Gen Xers prefer to shop on online rather than in-store. 73% of consumers are more likely to purchase a product or service if they can watch a video explaining it […]


17 Video Stat Secrets to Sell on Social Media


45% of people watch more than an hour of Facebook or YouTube videos a week. 85% Facebook videos are watched without sound. 100 million hours of video content are watched on Facebook daily. 64% of consumers say that watching a marketing video on Facebook has influenced a purchasing decision. 39% of consumers are more likely […]


16 Paid Marketing Statistics You Cannot Believe


There were 3.19 billion global social media users in 2018, equaling 42% penetration. There were 2.95 billion global mobile social media users in 2018, equaling 39% penetration. 86% of social marketers regularly use Facebook ads, while only 18% use Twitter ads. When asked to select their most important platform, 55% of marketers chose Facebook, followed […]


12 Search Advertising Stats that’ll Transform Your Strategy


95% of Google’s revenue comes from online advertising. With a 46% share, the search is the biggest component of the digital advertising market. Search Advertising, at an average annual growth rate of 9.4%, is expected to reach a total market size of $142.5 billion in 2021. 77% of mobile searches are made where a desktop […]

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