All posts in "Digital Marketing Stats"

11 Facebook Live Stats Every Marketer Should Know


“Facebook live stream” search popularity has risen over 330% since Facebook Live’s rollout. Facebook paid publishers and celebrities $50 million to use Facebook Live. Facebook paid $2.2 million to influencers using Facebook Live. Facebook Live views, likes, and shares grew to near 20% or more for top social media stars. At just 3 seconds per […]


13 Influencer Marketing Trends That Will Dominate 2018


Influencers marketing increased 90X from 2013 to 2016 and it doubled in first nine months of 2017. Influencer marketing on this social media app is worth about $1 billion, but it could reach $2 billion by 2019. Instagram is one of the most popular networks for influencer marketing efforts and in 2018. The biggest influencer […]


13 Online Reviews Stats You Need to Know for 2018


90% of consumers read online reviews before visiting a business. Online reviews have been shown to impact 67.7% of purchasing decisions. 84% of people trust online reviews as much as a personal recommendation. 74% of consumers say that positive reviews make them trust a local business more. Customers spend 31% more with a business that […]


25 Game-changing Google Mobile Ad Stats For You


About ¾ of the world’s population now uses a mobile phone. More than 90% of the world’s Internet users go online via a mobile device. Users spend on average 69% of their media time on smartphones. Mobile’s share of web traffic is up 30% year-on-year. 42% of all mobile brand experiences involve search. 50% of […]


19 Influencer Marketing Stats That Will Surprise You


Businesses are making $6.50 for every $1 spent on influencer marketing. 59% of marketers intend to increase their influencer marketing budget in the next year. 4% of influencers chose to be influencers so they could earn revenue. 67% of marketing and communications professionals engage with influencers for content promotion. 77% of fashion micro-influencers prefer Instagram. […]


9 Superb Omnichannel Stats A Marketer Should Know


Campaigns integrating 4 or more digital channels will outperform single- or dual-channel campaigns by 300%. 87% of customers think brands need to put more effort into providing a seamless experience. 77% of strong omnichannel companies store customer data across channels, compared to 48% for weak omnichannel companies. 55% of companies have no cross-channel strategy in […]


9 Stats Amplifying Search Engine Marketing in 2018


83% of search query paths begin with an unbranded term. 60% of all organic clicks go to the top 3 search results. 70% of the links search users clicks on are organic. 93% of online experiences begin with a search engine. Search is the No. 1 driver of traffic to content sites, beating social media […]


12 Powerful Stats of Customer Engagement


Engagement is driven by price (81%), quality (80%) and convenience (55%), loyalty is about likeability (86%) and trust (83%). 63% of marketers agree customer engagement includes renewals, repeat purchases, and retention. 52% of companies say Facebook is the most effective social channel for customer engagement, service and support. Answering a social media complaint increases customer […]


12 Visual Storytelling Stats You Can’t Afford to ignore


70% of content marketers plan to increase use of original visual assets. 83% of human learning is visual. One video is worth 1.8 million words. 45% of all internet traffic is video. 25% of all businesses use video as a marketing tool. Text stories containing images receive 94% more views. 3/4 of executives watch work-related […]


17 Stats You Need To Know About Global Mobile Data


Mobile video traffic accounted for 60% of total mobile data traffic in 2016. Mobile will represent 20% of total IP traffic by 2021. The average global mobile connection speed will surpass 20 Mbps by 2021. Global mobile devices and connections in 2016 grew to 8.0 billion. Average smartphone usage grew 38% in 2016. Global mobile […]


11 Stats Why Your Company Should Use Brand Advocates


90% of all purchases are subjected to social influences. 67% of shoppers spend more money online after seeing recommendations. 90% of consumers trust recommendations from friends and acquaintances. Customers referred by advocates have a 37% higher retention rate. Content shared by employees receives 8X more engagement than content shared by brand channels. Brand messages are […]


13 Workable Stats About Social Video


85% of Facebook videos are watched without sound. 93% of Twitter videos are watched on mobile. 10 billion videos are watched on Snapchat everyday. More than 50% of videos are watched on mobile. 14% of marketers used live videos in their social media marketing in 2016. 50% of marketers plan on using live videos. 200 […]


15 Stats To Find & Get More Out Of AdWords


Google owns the world’s largest online display advertising network. Google advertising revenue for 2016 is $79.4 billion. Google’s display campaigns reach 80% of global internet users. Google owns 71% of the search market share. 97% of Google’s total revenue comes from advertising. Google takes up 33% of global digital ad revenue. The top 3 paid […]


13 Bing Ad Stats Every Business Should Track


Bids on Bing tend to be lower, and the competition for keywords is lower. Bing’s share of desktop search market is 15.8%. 142 million unique searches on Bing network. 15 billion searches Bing processes monthly. 130 billion of ads Bing rejected in 2016. 175,000 of advertisers Bing banned in 2016. 500 million of Twitter tweets […]


15 Search Engine Stats & Facts Changed Over the Years


The number of searches per day is approx. 6 billion worldwide. Google leads the number of searches per month with more than 100 billion. The average number of Google searches per second is 2.3 million. The number of searches performed each year = At least 2 trillion but less than a quadrillion. Mobile is the […]


Global Internet Users Statistics- An Eye Opener


Global Internet users in 2017: 3.77 billion, equaling 50% penetration Global Social media users in 2017: 2.80 billion, equaling 37% penetration Global Mobile users in 2017: 4.92 billion, equaling 66% penetration Global Mobile social media users in 2017: 2.56 billion, equaling 34% penetration Global E-commerce users in 2017: 1.61 billion, equaling 22% penetration China: Internet […]


25 WordPress Stats & Facts You’ve Been Waiting For


WordPress was first released in 2003. It’s now 15 years old. There are a total of 98 versions of WordPress that have been released to date. com gets average 22,000,000,000+ page views per month, and growing. Major core updates of WordPress are released about every 152 days on the average. WordPress tracks the embeds of […]


15 AdSense Facts & Stats You Wouldn’t Have Ever Found


Google launched its AdSense program, initially named content targeting advertising in March 2003. AdSense is a free, simple way to make money by placing ads on your website. Google sells your advertising space for you. Google doesn’t allow you to open Google ads in a new browser window. AdSense Earning = Impression-count x Click-through-rate x […]

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