Google will now be taking a new manual action called ‘Image Mismatch’ if the images on your website do not match with those indexed and displayed by Google in their search results.
As per Google, if you see a message saying ‘Image Mismatch’ on the manual action page, it indicates that the images of your website displayed on Google’s search results pages are different to those displayed on your website. Consequently, there will be a manual action taken by Google against the affected portions of your site, which will affect how your site’s images are displayed in Google. If your entire website is getting affected by manual actions, you will get the list of actions under Site-wide matches however in case only a part of your website is getting affected, the actions will be listed under Partial matches.
However, Google also provides you with the solution to this issue i.e. you need to make sure that the images which are being displayed on your website are exactly same to those being displayed within Google image search results. This behavior may be caused by “anti-hotlinking” tools and you might need to look through your website’s code on the server. After you have sorted it out and once you are sure that your site’s images are being displayed the same both the ways, you can request reconsideration of your website and wait till you get a message in your Webmaster Tools account in this regard.
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So now when you are aware of this new manual action, make sure you check the status of your website proactively and stay away from any such action against your website by matching the images that you have on your site to those which are being displayed on Google image search result.
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