Overview

How-Microsoft-increased-its-Brand-Familiarity-score-by-68-through-Linkedin-1

Microsoft was looking to engage with senior IT and business decision makers in order to build up its position as a thought leader in the field. To accomplish this objective, the company collaborated with LinkedIn and tried leveraging the breath of LinkedIn’s marketing solutions portfolio to fabricate a consistent content marketing campaign.

Microsoft is an American multinational corporation headquartered in Redmond, Washington. The company develops, manufactures, licenses, supports and sells computer software, consumer electronics and personal computers and services.

Objective

How-Microsoft-increased-its-Brand-Familiarity-score-by-68-through-Linkedin-2

To build up its position as a thought leader in the field by creating a targeted and comprehensive format and engaging senior IT and business decision makers better through content marketing.

Approach

How-Microsoft-increased-its-Brand-Familiarity-score-by-68-through-Linkedin-4

• An exclusive by invitation only community called ‘Be Future Ready’ was created, which acted as a dynamic hub for information sharing, engagement and dialogue between Microsoft and senior decision makers.

• A Slideshare channel was launched and slideshare content ads were leveraged allowing their community and consumers to engage with content while still on LinkedIn.

• The Microsoft company page was set up to advocate the wide Microsoft portfolio.

[useful_banner_manager banners=27 count=1]

 

Results

How-Microsoft-increased-its-Brand-Familiarity-score-by-68-through-Linkedin-3

• Microsoft’s Brand Familiarity score grew 68%
• Purchasing probability increased by 43%
• With 1/3rd opinion leaders and influencers, Be Future Ready group has more than 7140 members
• Company Pages reached a mark of 250,000 followers
• Microsoft leads amongst its competitive set in terms of LinkedIn’s Content Marketing Score as well.

ADVANCED
DIGITAL MARKETING TRAINING PROGRAM
For working professionals & entrepreneurs
Learn how to market a business online just like experts & agencies do it.
Learn from real practitioners not just trainers.

Watch This Video to See Trainer’s Affiliate Marketing Stats

 

Important Links

DSIM Team
DSIM Blog is created to help you to know all aspects of Digital Marketing ranging from basics of Digital Marketing to Advance Level Topics, Read our posts and feel free to reach our team for any queries.