Negative Google Reviews are now against Guidelines


Google has made an announcement updating its Google My Business review guidelines with more specific information about conflicts of interest. As per Google’s new review guidelines, posting negative reviews about a present or previous employer is considered a conflict of interest. As these kinds of reviews are now against Google’s guidelines, businesses can request to […]

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[Infographic]- Instagram vs. Pinterest


The visual social platforms like Instagram and Pinterest are on fire with brands and consumers. These two are based mainly on the sharing of visual content, each of the networks having its own characteristic. Instagram is photo sharing application that lets users share photos with their friends, while Pinterest is a virtual bulletin board that […]

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“DSIM’s training helps you identify career prospects.”-Pramila Rathore


“DSIM offers a conceptualized course.” Pramila Rathore, DSIM Trainee   We had an interesting session with Pramila Rathore, DSIM’s Ex-trainee and Digital Marketing Executive at ‘E-reputation’. Read on the complete interview to know how DSIM helped her to excel in her digital marketing career. Q1. Welcome Pramila! Tell us in a nutshell about your education? Ans. […]

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10 Most Watched Ads on YouTube in 2017

The most imperative part of advertising is to know your audience and enthrall them with your well-written storytelling. And, as the year end has arrived, we have brought here a few chosen campaigns embracing superb storytelling. Here is the 2017 most watched YouTube Ads list and you’ll recognize many of the spots as these were […]

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6 Social Media Trends To Rule 2018

User Engagement traffic through social media channels like Facebook, Twitter, Snapchat and Instagram has become a critical factor of any successful marketing strategy. The social media channels frequently update their features to improve the user experience. The world of social media is continually changing and your ability to adapt to the latest developments is essential […]

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Digital Marketing Tool of the Week: Nanigans

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Nanigans arms in-house marketing teams with a complete software solution for measuring and optimizing cross-channel digital ad spend based on incremental revenue. Know the details Nanigans is the multi-channel advertising software with an emphasis on Facebook marketing. Its software has access to the Facebook Exchange (FBX) for retargeting and a plethora of other tools that […]

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18 Indian Startups Making News This Week (18 December- 24 December)


Consumer Internet Industry 1) Refreshed Car Care founded by Chirag Shah: The Mumbai-based on-demand car servicing startup received fiscal backing from USA-based Spiffy, a car care services company. India is one of the fastest growing e-commerce markets and on-demand car servicing needs will immensely increase in the future, hence Spiffy plans to collaborate with Refreshed […]

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[Case Study]- Squarespace vs. WordPress


Squarespace and WordPress provide a platform for you to build a website and they are massively different. WordPress is used by more than 27% of all websites on the internet while Squarespace controls 1.2 million websites. WordPress is available both as hosted and self-hosted versions while Squarespace is available only as a hosted version. In […]

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