[Infographic]- 10 Ways to Fund Your Startup


“Good money management is key to business survival.” Money is the bloodline of any business. Every startup needs access to capital, whether for initial rollout efforts, product development, acquiring inventory or employee payment. According to the study, More than 94% of new businesses fail during the first year of operation. Lack of funding is one […]

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Digital Marketing Tool of the Week: Wyng

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Wyng: “An engagement marketing platform” Wyng as a platform empowers every marketer and helps them garner engagement via user-generated content, hashtag campaigns, referral programs, quizzes, contests and more. The service pays attention towards transforming the way that global brands engage and convert today’s mobile and social consumers. Additionally, it boasts a built-in analytics dashboard that […]

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Top 5 Video Marketing Trends for 2018

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As 2018 is round the corner, once again marketers have begun evaluating upcoming trends & strategies. Here, we’ll talk about Video Marketing. Truly, so far 2017 has been the year of video marketing and it’s being anticipated that the trend will continue prospering in the year 2018 too. Staying on top of the trends is […]

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[Case Study]- Amazon vs. Google


Amazon and Google are the two best new-age companies right now.  Both become the two largest platforms in the online retail. Both the e-commerce giants operate very differently. Amazon does not use external forces to rank their products while Google uses signals from websites, social signs, history and other search-related elements to produce your search results. Google […]

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AdWords Introduces Ad Unit for In-Store Products

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Google AdWords has launched Showcase Shopping ads in the new AdWords experience, available to more advertisers globally in 15 new countries. The innovation has been made to help curious holiday shoppers discover their brand and product selection when they’re still in exploration mode. AdWords began testing Showcase Shopping Ads last year and found that shoppers […]

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8 Best Examples of Brands Using GIFs


A picture is worth a thousand words, so a GIF must be worth even more. Nowadays, marketers are pushing the boundaries of designs, by using GIFs to display their products and services in action. They are now part of digital communication as they can express complex thoughts more than a picture or text can show. […]

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11 Stats Why Your Company Should Use Brand Advocates


90% of all purchases are subjected to social influences. 67% of shoppers spend more money online after seeing recommendations. 90% of consumers trust recommendations from friends and acquaintances. Customers referred by advocates have a 37% higher retention rate. Content shared by employees receives 8X more engagement than content shared by brand channels. Brand messages are […]

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“DSIM’s training gave me direction and understanding.”- Rajashekar Reddy


“DSIM lets you become a part of the bigger digital picture.” Rajashekar Reddy, DSIM Trainee   An interesting session with Rajashekar Reddy, DSIM’s Ex-trainee and ‘Digital Marketing Executive’ at ‘iPac’. Read on the complete interview to know how DSIM helped him to explore details of digital marketing. Q1. Hi! Welcome to DSIM. Please introduce yourself to […]

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