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[Case Study]-5 Brands Winning Cross-channel Tactics

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Digital marketing is in a constant state of transformation as content becomes the fuel that drives the growth of cross-channel marketing. Cross promoting your business is primarily a matter of partnering with other businesses to create joint advertising while sharing costs. Retailers and marketers understand the importance and potential of multichannel marketing or Omnichannel marketing, […]

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“I would give DSIM’s training program 9/10.”-Deepak Kumar

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“DSIM turns you into a smart digital marketer.” Deepak Kumar, DSIM Trainee   An interesting session with Deepak Kumar, DSIM’s Ex-trainee and ‘Digital Marketing Executive’ at ‘IAMR College’. Read on the complete interview to know how DSIM helped him to know digital marketing. Q1. Hi! Welcome to DSIM. Please introduce yourself to our readers… Ans. Thank you! […]

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Bing Ads now supports call conversion imports

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Marketers running Bing Ads campaigns can now import call conversion data so they can tie calls back to campaign efforts for attribution. Call-tracking systems (CTS) can now interoperate directly with Bing Ads and import call conversion data through Offline Conversion Import tool and related set of APIs. One of Bing’s first partners to support the […]

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19 Influencer Marketing Stats That Will Surprise You

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Businesses are making $6.50 for every $1 spent on influencer marketing. 59% of marketers intend to increase their influencer marketing budget in the next year. 4% of influencers chose to be influencers so they could earn revenue. 67% of marketing and communications professionals engage with influencers for content promotion. 77% of fashion micro-influencers prefer Instagram. […]

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