What Is Email Marketing, Its Importance, Challenges Faced And Much More…

Most of the times in marketing you need to amass valuable data across different channels to conduct things more efficiently and prudently. Whether it is about your sales funnel or content delivery, if you can integrate the email data with other data systems, optimization of each becomes easier and result oriented.

For instance, if you can relate the landing pages with emails you would be able to track the sales process of an email conversion easily. Not just that, because you can optimize your content for user experience, it not only improves your sales cycle but gives subscribers a more pleasant experience for they are getting what they wanted from you.

Hopefully you all must be aware with what is deliverability rate. Still to brush your knowledge on it, it as the name signifies is the percentage of email messages delivered to your recipients’ inboxes versus the total number of messages sent. In short, it tells you about the number of emails that got bounced back.

Now, even there are two types of bounces –soft bounces and hard bounces. Temporary in nature, soft bounces take place when any incoming message is rejected by the server such as in case when your recipients’ inboxes are full, while hard bounces are kind of permanent problem in delivering an email such as when the addresses that you are sending emails to are bad or don’t exist.

Your internet service provider (ISP) might block you due to a low deliverability rate. Besides, no matter whether you have acquired it legitimately, your ISP can mark abandoned email addresses as spam traps. Moreover, you are wasting your time and money both on sending emails to non-existent addresses.

Hence, make sure you clean up your email list by removing the unengaged addresses. As far as identifying these addresses is concerned, you can take the help of metrics like opens, clicks and so on. If possible, go ahead and redefine your opt-in process by either employing double opt-in or asking people to enter their email address twice.

I know augmenting the size of the email list and retaining your subscribers isn’t that easy. In fact, a recent study revealed that the average email list exhibits a depreciation of 25% every year. And so, many companies in order to convalesce from this depreciation purchase the mailing list and end up getting into trouble by polluting their entire database. The addresses might be invalid or even if they are valid, the new recipients perhaps will not be interested in your content and might unsubscribe or overlook your emails.

Purchasing email list isn’t the right practice instead you should try earning your subscribers by helping them out with your email and its content. It could be anything a special offer or some useful tips on the subjects that are related to your audience’s concern and so on. Besides, testing is the word, keep testing your emails for results.