What is it?
In simple words digital marketing as its name signifies is marketing over the internet through various digital devices. Marketing all over the world is getting dependent on digital technology for reaching market segments, conducting market research through web analytics, managing content and so on no matter what industry it is.
As this dependence continues to grow, it is likely that new skill sets will take birth leading to the requirement of more marketing and technical knowledge among the professionals and finally more jobs.
What is
Digital Marketing Overview?
Definition
When all or some of the marketing activities like advertising, promotion, branding, creating utility, value proposition, etc. are done over the internet using digital devices like laptops, palmtops, tablets, etc., it is called Digital Marketing.
Process
Digital Marketing consists of a 6 step process �
- Visibility
- Bringing targeted traffic
- Engagement
- Lead Generation
- Measurement
- Retention
Benefits
This being the first module in the training program, it emphasizes on building the basics of digital marketing starting from the scratch. This module will help you build strong fundamentals that would further help you in the advanced practical sessions.
Digital Marketing Overview
Training Process
Understanding marketing and its overview
What is digital marketing?
Post that you understand the 6 step digital marketing process
Advantages of digital marketing over traditional marketing
After Learning Digital Marketing
Overview, You will be capable to
UNDERSTAND
You would be able to grasp all the fundamentals of digital marketing, which would enhance your knowledge about marketing and further provide useful insights about how to proceed with digital marketing from the scratch.
PLAN
After understanding the basics, you would be able to plan out your business model all by yourself. You will learn the building blocks of digital marketing and how to proceed with marketing research while starting a new business.
IMPLEMENT
A good plan leads to systemized implementation. After you have made a business plan, the next step would be implementing the same. This module will provide you knowledge
