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Many advertisers know that ad extension allows you to display additional information such as location, sitelinks and many more on your Google ads. But only a few of them use ad extension to their full potential.
Google provides advertisers a range of ‘Ad Extensions’ to help increase ad rank and click-through rate.
“Google reports that using ad extensions can increase CTR by 30% on average.”
These extensions can help your ad be clear and direct users to significant content on your website.
Here are the different types of ad extensions for more information about your business:
1) Sitelinks Extensions
Sitelink extensions can take people to specific pages on your site- like your store hours, product prize, a specific product, or more.
These extensions are clickable and it’s best to link them to related text. It can inspire meaningful clicks, and can generate new business for you.
You can add sitelinks at the account, campaign, or ad group level. You specify the link text (what shows to people) and URLs (the pages they click to).
Only adding and enabling sitelinks has shown to give advertisers about 8% uplift in CTR.
Benefits
- Update easily
- See detailed data about your clicks
- Edit your sitelink extensions without losing data
- Customized sitelinks for mobile
- Schedule with start and end dates
2) Location Extensions
Location extensions improve local ads by allowing businesses to show their address, phone number or business map.
When you add location extensions with your ads, you make it easier for your clients.
It is also hyperlinked and clickable, which certainly draws more attention. On mobile, they offer a link with directions to your business. It can improve the CTR by 10% on an average.
Benefits
- Increased CTR
- Eventually, improves ad rank
- Better user experience
- Wide coverage
- Faster conversions
- Free of cost
3) Call Extensions
Call extensions allow you to add business phone numbers to your ads, which can significantly increase clickthrough rates.
When it shows, people can click a button to call your business directly. That means more client engagement with your ads and more chances for you to get and track your conversions.
Benefits
- Increased Conversions
- No Extra Charge
- Bidding Options
4) App Extensions
App extensions let you link to your mobile app from your text ads. People click either on your ad headline to go to your site or on the link to your app.
It is a great way to provide access to your website and your app from a single ad.
Benefits
- Flexibility
- Detailed reporting
- “Smart” detection of app store and device
- In-place editing
- Free to add
5) Review Extensions
Review extensions let you use third-party reviews in your ads. It could help you constantly improve your ad and conversion performance.
Because there’s nothing better than getting a good review, and when customers are searching for products and services online.
Benefits
- Customer Reviews
- Gain Viewers Trust
- Free of cost
6) Callout Extensions
Callouts extensions improve your text ads by adding additional descriptive text or promoting unique offers to shoppers, like hurry, free shipping or 24-hour customer support.
When customers see your ads, they get detailed information about your business, products, and services.
Benefits
- Highlight or summarize your business offering
- Update without changing your ads
- Flexibility and customizability
- Detailed reporting
7) Structured Snippet Extensions
Structured snippets are extensions that highlight specific aspects of your products and services. They are identified by a colon and can also be separated into two columns and allowed two lines of descriptive text.
Benefits
- Help people directly find out more about your products and services
- Improve your return on investment
8) Automated Extensions Report
Automated extensions can give you more robust ads and more chances to gain new customers.
When an automated extension is predicted to improve your ad’s performance, AdWords automatically creates and shows it below your ad. It tends to boost ad performance, making your ads more likely to be clicked.
Benefits
- Add value to the ads
- Able to know the most effective part of your ad
- Increase the relevance
9) Message Extensions
Message extensions let people see your ad, click an icon, and contact you directly by text message.
With one click on your ad, people can contact you to book an appointment, get a quote, ask for information, or request a service.
Benefits
- More exposure with no extra AdWords cost
- Grow your business
- Share extension across ad groups or campaigns
10) Price Extensions
Price extensions can add more value to your Search Network text ads by giving you a bigger showcase for your services and range of products and by linking people directly to what interests them on your site.
Benefits
- Surface your offerings
- Make shortcuts to conversions
- Increase your impact with minimal work
- Easily updated
- Flexible and customizable
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