Creating an e-commerce website is no longer a hassle. You can easily find numbers of e-commerce businesses around you and probably most of them may have been accessed by you as a businessperson. You can take an idea from them but what more important here is that it’s equally convenient for your competitors to access those websites as well.
So, how to get ahead of your competitors when you’re new to the business? Which mistakes you must not make? Here are the 10 common mistakes new e-commerce businesses make, but avoiding it all, you can be ahead.
1) Improper Product Descriptions
Product descriptions are the lifeline of an e-commerce business.
But, new marketers don’t take it as a vital measure and won’t provide proper information about their products on their websites.
This may look like a small mistake but ends up causing big customer loss. So, if you’re a newbie online shopping provider, ensure you’re adding proper product descriptions.
2) Ineffective Images for Product
If your product image isn’t effective enough, it may not drive your customers to the required place.
New marketers don’t focus on this essential requirement of e-com business.
So, when you’re adding an image to your product, make sure it’s engaging and attractive.
3) Lack of Business Story
When you enter e-com business; you surely have numbers of giant and tiny fishes competing against your business.
They would have their own business stories whereas newbie randomly announces or launch their business copying from big merchants.
This is where they make mistakes and lose the battle.
You should put the story behind your business as your audiences will be eager to know about you & your values and also your truthfulness towards them.
With solid content and amazing product images, you as a new e-com business must be thinking about success and ROI.
But, wait, have you done enough? Hopefully not if navigation to your products is stressful.
Navigation becomes critical when even after spending hours shopping, your customers are not able to access your products.
So, as a new e-com marketer keep eyes on this factor and try to provide superior navigation.
5) Slow Page Loading Time
You must have come across websites that take delayed time in loading. This majorly happens in e-commerce industry as these sites have to hold multiple images of various sizes.
What new businesses do here, they keep adding vibrant and huge images in order to attract their customers.
But, you as a smart businessman have to notice this factor before launching the site. Maximum time for e-commerce websites (Amazon and Flipkart) page loading should be 7-8 seconds.
6) No Responsive Design
Mobile e-commerce is gradually developing and ensuring quick online shopping experiences.
Still, there are numerous entries in this business which don’t take this factor seriously.
51% of adults purchase through mobiles and the number is still growing. Out of all online shopping, 21% is contributed by mobile spending.
So, you need to address the importance of a mobile responsive website, not only for you but also for your consumers.
7) Technical SEO Errors
Online marketplaces like e-commerce websites are really prone to technical SEO errors.
If you’re the latest entry in this business, ensure your website has passed all SEO tests.
Which sort of errors would you encounter, let’s figure out…The first one would be duplicate page creation due to URL variables.
One can rectify it with “Canonicalization.” The second one is 404 like errors. One should do a detailed examination of technical SEO errors.
8) Information Missing on “About” Page
“About” pages are there in websites as an imperative part.
What is more noticeable here is that many new e-com businesses avoid adding information to their “About” pages.
They may found it worthless, but does your analytics say the same. You would notice that most of your visitors stop by your “About” page.
The page is really important to drive your sales proposition. Actually, your “About” page should be for your consumers so that they can better understand your brand.
9) Not as much of Social Activities
Nowadays, you can’t flourish without social media integration. But, newbie unfollow this tactic in their strategy preparation for their e-commerce business.
Especially for e-commerce sector, social media channels like Facebook, Twitter, and Google+ are immensely important.
Apart from this you also need to focus on the online reputation management of your brand as well. Reviews make a great difference in e-commerce businesses.
10) Improper Cart Management
In numbers of websites, you would found that they offer online purchasing, but when opened “Cart” section there remains unavailability of lots of features, most importantly, buying features.
You may find options like “Credit Card, Debit Card and Internet Banking” but when gone for processing, the “make the payment” won’t be working or taking time in redirection to bank’s page and thus, there is a chance of “session out”. Lack of “COD” feature also causes problems to consumers.
New e-commerce brands should look into this.
E-commerce is surely a great resource for revenue generation. But, numbers of businesses fail to accomplish their goals lacking several inputs required for successful enrichment.
Above mentioned are some of the mistakes you should know & avoid as new e-commerce brand in order to flourish.
Learn from real practitioners not just trainers.