10 Craziest Stats About Ad Targeting

10 Craziest Stats About Ad Targeting



  1. Targeted advertisements are, on average, almost twice as effective as non-targeted ads.
  2. 2/3 of marketers spend up to 25% of their media budget on multiscreen advertising- targeting ads to specific devices and operating systems.
  3. Three-quarters of mobile users believe their privacy is invaded by targeted advertising.
  4. A retargeted display ad will encourage 1,000% more people to search for a product.
  5. Three-quarters of mobile users see targeted ads as invasion of privacy.
  6. 60% of Millennials would happily share their data for coupons or promotions.
  7. A whopping 87% of consumers want a “Do Not Track” option in their browser to avoid marketers.
  8. 1 out of 5 marketers now has a dedicated budget for retargeting.
  9. 70% of marketers fail to target consumers with behavioral data.
  10. Overall average in-target rate is 44%, with important variance seen across product categories.
Masters in
Digital Marketing
for professionals & job seekers
Learn how to market a business online just like experts & agencies do it.
Learn from real practitioners not just trainers.
Delhi School of Internet Marketing white 2

Watch DSIM Trainees Celebrating Last Day of Batch

About the author


DSIM Blog is created to help you to know all aspects of Digital Marketing ranging from basics of Digital Marketing to Advance Level Topics, Read our posts and feel free to reach our team for any queries.

Leave a comment: