10 Craziest Stats About Ad Targeting

By DSIM Team / 06/04/2018

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Targeted advertisements are, on average, almost twice as effective as non-targeted ads.
2/3 of marketers spend up to 25% of their media budget on multiscreen advertising- targeting ads to specific devices and operating systems.
Three-quarters of mobile users believe their privacy is invaded by targeted advertising.
A retargeted display ad will encourage 1,000% more people to search for a product.
Three-quarters of mobile users see targeted ads as invasion of privacy.
60% of Millennials would happily share their data for coupons or promotions.
A whopping 87% of consumers want a “Do Not Track” option in their browser to avoid marketers.
1 out of 5 marketers now has a dedicated budget for retargeting.
70% of marketers fail to target consumers with behavioral data.
Overall average in-target rate is 44%, with important variance seen across product categories.