10 CRO Stats To Fuel Your Strategy

10 CRO Stats to Fuel Your Strategy


  1. CRO tools have an average ROI of 223%.
  2. Customer journey analysis to improve conversion rate is in the game plan of 60% of online marketers.
  3. 44% of companies use split testing software.
  4. A/B testing is the most popular form of CRO, with 56% of marketers using this method.
  5. 7 in 10 marketers using CRO look to results to inform other marketing initiatives.
  6. Only about 22% of businesses are satisfied with their conversion rates.
  7. Conversion rates typically range from 1 to 3%.
  8. Even just a 1-second delay in page load time can result in a 7% reduction in conversions.
  9. Using videos on landing pages can increase conversions by 86%.
  10. 44% of clicks generated by B2B companies direct to the homepage instead of a landing page.
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